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ABSOLUT: BIOGRAPHY OF A BOTTLE By Carl Hamilton **Mint Condition** - 第 1/1 張圖片
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ABSOLUT: BIOGRAPHY OF A BOTTLE By Carl Hamilton **Mint Condition**

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“Book is in Like New / near Mint Condition. Will include dust jacket if it originally came with ...
ISBN-10
1587991373
Book Title
Absolut: Biography of a Bottle
Item Height
0.94 inches
ISBN
9781587991370
Subject Area
Education, Business & Economics
Publication Name
Absolut : Biography of a Bottle
Item Length
6 in
Publisher
Cengage South-Western
Subject
Careers / General, Professional Development, Advertising & Promotion
Publication Year
2002
Type
Textbook
Format
Trade Paperback
Language
English
Author
Carl Hamilton
Features
Reprint
Item Width
9 in
Item Weight
16 Oz
Number of Pages
288 Pages

關於產品

Product Information

This book is the official story” of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut’s huge popularity to the little guys” rather than to the suits at large ad agencies. This book is the Liar’s Poker of marketing, revealing the sordid stories behind the official one.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1587991373
ISBN-13
9781587991370
eBay Product ID (ePID)
2210549

Product Key Features

Author
Carl Hamilton
Publication Name
Absolut : Biography of a Bottle
Format
Trade Paperback
Language
English
Features
Reprint
Subject
Careers / General, Professional Development, Advertising & Promotion
Publication Year
2002
Type
Textbook
Subject Area
Education, Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
6 in
Item Width
9 in
Item Weight
16 Oz

Additional Product Features

Edition Description
Reprint
Original Language
Swedish
Table of Content
Preface Three Swedes Model Man Invisible Bottles Monopoly Games Gunnar Fired Roostal's Theories Hagar's History Smirnoff Country Elusive Importers Bye - Bye Broman Absolut Vodka Almost Perfect Studio Michel's Reward Epilogue
Copyright Date
2002
Target Audience
Scholarly & Professional
Dewey Decimal
659.1/9/64125
Dewey Edition
21
Illustrated
Yes

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