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Imagine: How Creativity Works by Jonah Lehrer

by Jonah Lehrer | HC | LikeNew
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“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Hardcover
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
0547386079
Publication Year
2012
Format
Hardcover
Language
English
Book Title
Imagine : How Creativity Works
Author
Jonah Lehrer
Item Length
8.2in
Publisher
Houghton Mifflin Harcourt Publishing Company
Genre
Self-Help, Psychology, Science
Topic
Life Sciences / Neuroscience, Creative Ability, Creativity
Item Width
5.5in
Item Weight
14.8 Oz
Number of Pages
304 Pages

關於產品

Product Information

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider's perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. You'll learn about Bob Dylan's writing habits and the drug addictions of poets. You'll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You'll see why Elizabethan England experienced a creative explosion, and how Pixar's office space is designed to spark the next big leap in animation. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/

Product Identifiers

Publisher
Houghton Mifflin Harcourt Publishing Company
ISBN-10
0547386079
ISBN-13
9780547386072
eBay Product ID (ePID)
127375796

Product Key Features

Book Title
Imagine : How Creativity Works
Author
Jonah Lehrer
Format
Hardcover
Language
English
Topic
Life Sciences / Neuroscience, Creative Ability, Creativity
Publication Year
2012
Genre
Self-Help, Psychology, Science
Number of Pages
304 Pages

Dimensions

Item Length
8.2in
Item Width
5.5in
Item Weight
14.8 Oz

Additional Product Features

Lc Classification Number
Bf408.L455 2012
Reviews
"Jonah Lehrer may be the most talented explainer of science that we've got. His engrossing investigation of creativity and its sources makes Imagine his best book yet." - Joshua Foer, author of Moonwalking with Einstein "Jonah Lehrer's new book confirms what his fans have known all along that he knows more about science than a lot of scientists and more about writing than a lot of writers." - Malcolm Gladwell, author of The Tipping Poi n t and Outliers "Who wouldn't love a book that validates what cubicle workers already know: Brainstorming meetings are a waste of time." - USA Today "Lehrer writes with verve, creating an informative, readable book that sparkles with ideas." -Kirkus "Imagine is a great introduction for anyone curious about the nature and dynamics of creativity." - Booklist "Flummoxed by an intractable problem? You probably just need to work harder, right? Actually, try taking a walk instead. Thanks to how we're hardwired, insight tends to strike suddenly-after we've stopped looking. In this entertaining Gladwell-esque plunge into the science of creativity, Jonah Lehrer mingles with a wide cast of characters-inventors, educators, scientists, a Pixar cofounder, an autistic surfing savant-to deconstruct how we accomplish our great feats of imagination. Notable themes emerge: Failure is necessary. The more people you casually rub shoulders with-on and off the job-the more good ideas you'll have. And societies that unduly restrict citizens' ability to borrow from the ideas of others -see our broken patent system-do do at their peril." - Mother Jones "The author of Proust Was a Neuroscientist argues his case using examples ranging from the songs of Bob Dylan to the invention of the Swiffer, adding practical tips (the color blue stimulates imagination; brainstorming meetings don't work) for better right-brain thinking." - Details "IMAGINE argues that modern science allows us to identify and harness the many different thought processes from which creativity emerges....The book's strength lies in specific examples detailed stories about 3M, Pixar, Bob Dylan and Don Lee, the computer programmer who became a master mixer of quirky cocktails. These insightful tales make IMAGINE well worth the read." - Scientific American, Jonah Lehrer's new book confirms what his fans have known all along that he knows more about science than a lot of scientists and more about writing than a lot of writers., "Jonah Lehrer may be the most talented explainer of science that we've got. His engrossing investigation of creativity and its sources makes Imagine his best book yet." - Joshua Foer, author of Moonwalking with Einstein "Jonah Lehrer's new book confirms what his fans have known all along that he knows more about science than a lot of scientists and more about writing than a lot of writers." - Malcolm Gladwell, author of The Tipping Poin t and Outliers "Who wouldn't love a book that validates what cubicle workers already know: Brainstorming meetings are a waste of time." - USA Today "Flummoxed by an intractable problem? You probably just need to work harder, right? Actually, try taking a walk instead. Thanks to how we're hardwired, insight tends to strike suddenly-after we've stopped looking. In this entertaining Gladwell-esque plunge into the science of creativity, Jonah Lehrer mingles with a wide cast of characters-inventors, educators, scientists, a Pixar cofounder, an autistic surfing savant-to deconstruct how we accomplish our great feats of imagination. Notable themes emerge: Failure is necessary. The more people you casually rub shoulders with-on and off the job-the more good ideas you'll have. And societies that unduly restrict citizens' ability to borrow from the ideas of others-see our broken patent system-do so at their peril."   - Mother Jones "The author of Proust Was a Neuroscientist argues his case using examples ranging from the songs of Bob Dylan to the invention of the Swiffer, adding practical tips (the color blue stimulates imagination; brainstorming meetings don't work) for better right-brain thinking." - Details " Imagine argues that modern science allows us to identify and harness the many different thought processes from which creativity emerges . . . The book's strength lies in specific examples-detailed stories about 3M, Pixar, Bob Dylan and Don Lee, the computer programmer who became a master mixer of quirky cocktails. These insightful tales make  Imagine well worth the read." - Scientific American "Lehrer writes with verve, creating an informative, readable book that sparkles with ideas." -Kirkus "Imagine is a great introduction for anyone curious about the nature and dynamics of creativity." - Booklist, "Jonah Lehrer may be the most talented explainer of science that we've got. His engrossing investigation of creativity and its sources makes Imagine his best book yet." - Joshua Foer, author of Moonwalking with Einstein "Jonah Lehrer's new book confirms what his fans have known all along that he knows more about science than a lot of scientists and more about writing than a lot of writers." - Malcolm Gladwell, author of The Tipping Poi n t and Outliers
Copyright Date
2012
Target Audience
Trade
Lccn
2011-044597
Dewey Decimal
153.3/5
Dewey Edition
23
Illustrated
Yes

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