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How to be Profitable and Moral: A Rational Egoist Approach to Business

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ISBN
9780761856993
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Publication Name
How to Be Profitable and Moral : a RATIONAL Egoist Approach to Business
Item Height
0.7in
Author
Jaana Woiceshyn
Item Length
9.4in
Publisher
Hamilton Books
Item Width
6.4in
Item Weight
14.7 Oz
Number of Pages
152 Pages

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Product Information

A basic dilemma confronting today's manager is how to be both profitable and moral. Making profits through immoral means--such as deceiving investors or customers--is unsustainable. Likewise, remaining moral while losing money will cause a business to fail. According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to businesspeople who want to maximize profits ethically. Through logical argument and various examples, this book shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

Product Identifiers

Publisher
Hamilton Books
ISBN-10
0761856994
ISBN-13
9780761856993
eBay Product ID (ePID)
110927652

Product Key Features

Author
Jaana Woiceshyn
Publication Name
How to Be Profitable and Moral : a RATIONAL Egoist Approach to Business
Format
Hardcover
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
152 Pages

Dimensions

Item Length
9.4in
Item Height
0.7in
Item Width
6.4in
Item Weight
14.7 Oz

Additional Product Features

Lc Classification Number
Hf5387.W565 2012
Grade from
College Graduate Student
Reviews
Most think ethics is about self-sacrifice (altruism), or sacrificing others (cynical egoism). . . . Professor Woiceshyn presents an ethics that's good for you and good for business, with no sacrifice. . . . This life-giving, rational ethics leads to personal success and happiness, and long-term profitability for business. It is a moral code for flourishing and prospering. This is an extraordinarily valuable book., BB&T grew from $4.5 billion to $152 billion in assets during my tenure as chairman and CEO and weathered the recent financial crisis as one of the strongest financial institutions in America. The foundation for this success is unquestionably the principles outlined by Jaana Woiceshyn in How to Be Profitable and Moral., Professor Woiceshyn has provided a well-reasoned, clearly-written explanation showing . . . why business people need to live by rational moral principles as a necessary means to maximize profit. This cogent book deserves a careful reading by businesspeople, academics, and intelligent laymen alike.
Table of Content
Introduction: How to Be Profitable and Moral Which Ethics? * Overview Values as End Goals, Principles as Road Maps The Necessity of Pursuing Objective Values: An Issue of Life and Death * The Necessity of Guiding Principles: Why Acting on the Spur of the Moment Is Harmful * Rational Moral Principles Are Contextual--But Not Relative Why Egoism? The Principle of Self-Interest * Human Nature as the Gauge of Value * Why Happiness Cannot Be the Standard of Value Rationality as the Primary Virtue Thinking as the Main Means of Survival--and of Being Moral * The Virtue of Rationality in Business * What Rationality Requires in Thinking and in Action * The Role of Emotions * Guarding against Irrationality * Applying Rationality Productiveness Material and Spiritual Benefits of Productiveness * Productive Work Requires Thinking and Action * What about Rest and Retirement? * Guarding against "Unproductiveness" * Applying Productiveness Honesty Why Is Honesty Egoistic? * Honesty in Thinking and Action * Guarding against Dishonesty * Applying Honesty Justice Justice in Thinking * Justice in Action * Justice as Contextual * Justice as Trade * Guarding against Injustice * Applying Justice Independence Relevance of Independence in Business * Independence in Thinking * Independence in Action * Guarding against Second-Handedness * Applying Independence Integrity Relevance of Integrity in Business * Integrity in Thinking and Action * How to Guard against Failures of Integrity* Applying Integrity Pride Relevance of Pride in Business * Pride in Thinking and Action * Pride as Contextual * Humility as Anti-Virtue and How to Guard against It * Applying Pride Common Misconceptions about Egoism Selfishness (and Greed) * Charity * Conflicts of Interest The Social Context of Business: Capitalism, Rights, Government and the Current Reality Production, Trade and Their Proper Social Context: Capitalism * Individual Rights * Initiation of Physical Force as Evil * The Role of Government * The Current Reality How to Pursue Rational Self-Interest in a Mixed Economy Defending Business to Create a More Pro-Business Environment * Running a Business and Resolving Moral Dilemmas Objectively Conclusion Bibliography Index
Copyright Date
2012
Topic
Leadership, Business Ethics, Ethics & Moral Philosophy, General, Management
Lccn
2011-936075
Intended Audience
Scholarly & Professional
Genre
Business & Economics, Philosophy

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