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Unlabel: Selling You Without Selling Out by Ecko, Marc
by Ecko, Marc | PB | Good
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所在地：Aurora, Illinois, 美國
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物品細節
- 物品狀況
- 良好
- 賣家備註
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781451685312
- Book Title
- Unlabel : Selling You Without Selling Out
- Item Length
- 9.1in
- Publisher
- Touchstone
- Publication Year
- 2015
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Genre
- Design, Self-Help, Business & Economics
- Topic
- Marketing / General, Entrepreneurship, Fashion & Accessories, Industries / Fashion & Textile Industry, Advertising & Promotion, Creativity
- Item Width
- 7.4in
- Item Weight
- 18.2 Oz
- Number of Pages
- 304 Pages
關於產品
Product Information
From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that's perfect to "educate the next generation of dreamers" ( Kirkus Reviews ). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms--Ecko Unltd. and Complex Media. As Ecko explains, it's not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel , you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.
Product Identifiers
Publisher
Touchstone
ISBN-10
1451685319
ISBN-13
9781451685312
eBay Product ID (ePID)
210822444
Product Key Features
Book Title
Unlabel : Selling You Without Selling Out
Format
Trade Paperback
Language
English
Topic
Marketing / General, Entrepreneurship, Fashion & Accessories, Industries / Fashion & Textile Industry, Advertising & Promotion, Creativity
Publication Year
2015
Genre
Design, Self-Help, Business & Economics
Number of Pages
304 Pages
Dimensions
Item Length
9.1in
Item Height
0.6in
Item Width
7.4in
Item Weight
18.2 Oz
Additional Product Features
Lc Classification Number
Hd9969.S6e35 2015
Reviews
Grand harmonic pop-culture convergence. Ecko is at a crossroads. ... The man is trying to step out from behind his rhino., In his role as entrepreneurial guru, Ecko is a sort of anti-Trump, using human frailty instead of unattainable omnificence to educate the next generation of dreamers....A compelling how-to guide..., It is very rare to read an entire business book from cover to cover like you would a novel, and find within it a story that is so interesting and captivating that it immediately puts perspective on how you channel your own creativity and tell your own story. Unlabel is that book. At a time when every business person and company is forced to hustle and fight to be heard in a competitive world, Unlabel is the story of a man who clawed his way out of a garage and created a multi-million dollar company in the process. It is a success story, to be sure, but it's one that shares the bruises, scars, and painful mistakes that every entrepreneur and business owner will experience (or some variation of) on the way to becoming his or her own authentic 'brand.', I've always believed that students should learn their trade from the masters--but there are times when you can't just follow what's come before. Marc Ecko designed his future while putting his own spin on history. He's fearless, and he built his brand out of his love of art and pop culture, without being seduced by nostalgia. Marc may have been inspired by Star Wars , but he made it his own - and no one has made Star Wars cooler than Ecko. His unique vision became a global force in fashion. For art and execution, this is the text book I wish I could have bought in college.
Copyright Date
2015
Dewey Decimal
338.7687115
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
賣家提供的物品說明
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物品所在地：
Aurora, Illinois, 美國
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