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Essentials of Entrepreneurship and Small Business Management by Zimmerer, Thomas

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所在地:Aurora, Illinois, 美國
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賣家備註
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Weight
2 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780130172808
Subject Area
Business & Economics
Publication Name
Essentials of Entrepreneurship and Small Business Management
Item Length
10 in
Publisher
Prentice Hall PTR
Subject
Entrepreneurship, New Business Enterprises, Small Business
Publication Year
2001
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.9 in
Author
Thomas W. Zimmerer, Norman M. Scarborough
Item Width
7.9 in
Item Weight
37.5 Oz
Number of Pages
624 Pages

關於產品

Product Information

For courses in Small Business Management and Entrepreneurship. A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130172804
ISBN-13
9780130172808
eBay Product ID (ePID)
1608754

Product Key Features

Author
Thomas W. Zimmerer, Norman M. Scarborough
Publication Name
Essentials of Entrepreneurship and Small Business Management
Format
Trade Paperback
Language
English
Subject
Entrepreneurship, New Business Enterprises, Small Business
Publication Year
2001
Type
Textbook
Subject Area
Business & Economics
Number of Pages
624 Pages

Dimensions

Item Length
10 in
Item Height
0.9 in
Item Width
7.9 in
Item Weight
37.5 Oz

Additional Product Features

Edition Number
3
LCCN
2001-021121
Lc Classification Number
Hd62.7.Z55 2001
Table of Content
The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce! FEATURES New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web. New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas. "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues. A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.
Copyright Date
2002
Target Audience
College Audience
Dewey Decimal
658.02/2
Dewey Edition
22
Illustrated
Yes

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