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The 7 Secrets of Creative Radio Advertising by Hertz, Tony

by Hertz, Tony | PB | VeryGood
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價格：
US $13.67
大約HK$ 106.79
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所在地：Aurora, Illinois, 美國
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賣家備註
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9781908746658
Book Title
7 Secrets of Creative Radio Advertising
Item Length
8 in
Publisher
Panoma Press The Limited
Publication Year
2013
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.5 in
Author
Tony Hertz
Genre
Business & Economics
Topic
Advertising & Promotion
Item Width
5 in
Item Weight
11.7 Oz
Number of Pages
176 Pages

關於產品

Product Information

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond-all reason passion for radio advertising. Including links to 25 of the best radio spots you've ever heard.Because in today's visual/digital /online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the 7 Secrets will actually show you how to make better radio commercials. Even if 6 of them aren't actually Secrets. Because if you've ever been in one of Tony's radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway! Because it will make you want to sit down and write a great radio ad!

Product Identifiers

Publisher
Panoma Press The Limited
ISBN-10
1908746653
ISBN-13
9781908746658
eBay Product ID (ePID)
175727346

Product Key Features

Book Title
7 Secrets of Creative Radio Advertising
Author
Tony Hertz
Format
Trade Paperback
Language
English
Topic
Advertising & Promotion
Publication Year
2013
Illustrator
Yes
Genre
Business & Economics
Number of Pages
176 Pages

Dimensions

Item Length
8 in
Item Height
0.5 in
Item Width
5 in
Item Weight
11.7 Oz

Additional Product Features

Table of Content
Introduction A bit about meThe starting pointSecret #1 - Find a Feeling Secret #2 - Begin with a Picture Secret #3 - Think About The Person Secret #4 - One Ad, One message Secret #5 - Stand in a Different Place Secret #6 - Characters Not Voices Secret #7 - Produce with Passion The Wrap UpWhat people have said about Tony's Workshops The Scripts
Copyright Date
2013
Target Audience
Trade
Dewey Decimal
659.142
Dewey Edition
23

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