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Brand Relevance : Making Competitors Irrelevant, Hardcover by Aaker, David A....
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- Book Title
- Brand Relevance : Making Competitors Irrelevant
- ISBN
- 9780470613580
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brand Relevance: Making Competitors Irrelevant
- Item Height
- 229mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 584g
- Number of Pages
- 400 Pages
關於產品
Product Information
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470613580
eBay Product ID (ePID)
97666339
Product Key Features
Publication Name
Brand Relevance: Making Competitors Irrelevant
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
400 Pages
Dimensions
Item Height
229mm
Item Width
156mm
Item Weight
584g
Additional Product Features
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 307932304
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Excellent quality book, very well packaged and fast mailing- Brilliant thanks
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AAA+++
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Great book, great condition, great price, great service. Many thanks