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Great Brand Blunders: The Worst Marketing Mistakes and Social Media Meltdowns...
by Gray, Rob | PB | VeryGood
ThriftBooks
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US $16.08
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- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781780592299
- Subject Area
- Computers, Référence, Business & Economics
- Publication Name
- Great Brand Blunders : The Worst Marketing and Social Media Meltdowns of All Time... and How to Avoid Your Own
- Publisher
- Hodder & Stoughton
- Item Length
- 8.5 in
- Subject
- Marketing / General, Consumer Guides, Web / Social Media, E-Commerce / General (See Also Computers / Electronic Commerce)
- Publication Year
- 2014
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Features
- New Edition
- Item Weight
- 11.2 Oz
- Item Width
- 5.5 in
- Number of Pages
- 240 Pages
關於產品
Product Identifiers
Publisher
Hodder & Stoughton
ISBN-10
1780592299
ISBN-13
9781780592299
eBay Product ID (ePID)
175742592
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Great Brand Blunders : The Worst Marketing and Social Media Meltdowns of All Time... and How to Avoid Your Own
Subject
Marketing / General, Consumer Guides, Web / Social Media, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2014
Features
New Edition
Type
Not Available
Subject Area
Computers, Référence, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
11.2 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Dewey Edition
23
Reviews
"Rob Gray has done us a service. This book is long overdue. For too long our craft has tried to hide its mistakes: you will be amazed and yes, even amused by just how dumb some campaigns have been. Great Brand Blunders allows us to learn lessons from the unspoken f-word: failure" Richard Linning, Former President, IPRA
Dewey Decimal
658.827
Edition Description
New Edition
Intended Audience
Trade
Synopsis
Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns., A wry, informative look at marketing failures and misjudgements, packed with classic and new examples from around the world. Both humorous and analytical, Great Brand Blunders explores the reasons why things went horribly wrong (as well as chuckling from the sidelines) and offers important lessons for marketing professionals and students., What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.
LC Classification Number
HF5415.1255
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