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Design for Business: Volume 2 By Gjoko Muratovski
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“Slight Creasing To Spine and Wear To Edges Of Pages”
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物品細節
- 物品狀況
- 良好
- 賣家備註
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- UPC
- 9781783203765
- ISBN
- 9781783203765
- EAN
- 9781783203765
- Publication Year
- 2014
- Format
- Paperback
- Language
- English
- Book Title
- Design for Business: Volume 2
- Item Height
- 229mm
- Publisher
- Intellect Books
- Item Width
- 229mm
- Number of Pages
- 200 Pages
關於產品
Product Information
One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centerpiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike's design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher, and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of color and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.
Product Identifiers
Publisher
Intellect Books
ISBN-13
9781783203765
eBay Product ID (ePID)
208940360
Product Key Features
Book Title
Design for Business: Volume 2
Format
Paperback
Language
English
Publication Year
2014
Number of Pages
200 Pages
Dimensions
Item Height
229mm
Item Width
229mm
Additional Product Features
Editor
Doctor Gjoko Muratovski
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 724498118
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