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The Effective Use of Market Research: How to Drive and Focus Bet
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- Book Title
- The Effective Use of Market Research: How to Drive and Focus Bet
- UPC
- 9780749442002
- ISBN
- 9780749442002
- EAN
- 9780749442002
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
- Item Height
- 234mm
- Publisher
- Kogan Page Ltd
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 378g
- Number of Pages
- 256 Pages
關於產品
Product Information
More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.
Product Identifiers
Publisher
Kogan Page Ltd
ISBN-13
9780749442002
eBay Product ID (ePID)
94705513
Product Key Features
Publication Name
The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
378g
Additional Product Features
Series Title
Market Research in Practice
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號:
- GB 724498118
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