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Corporate Communications
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- 良好
- 賣家備註
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- Corporate Communications: Theory and Practice By Dr Joep P Corne
- UPC
- 9780761944362
- ISBN
- 9780761944362
- EAN
- 9780761944362
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Corporate Communications: Theory and Practice
- Item Height
- 242mm
- Publisher
- Sage Publications Inc
- Item Width
- 170mm
- Subject
- Business
- Number of Pages
- 216 Pages
關於產品
Product Information
Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function, strategies and activities involved, and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions. Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere. Corporate Communications provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and, the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: What is corporate communications, and how can it be defined? What strategies and activities are central to this profession? What is the organizational location, status and role of this profession? Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. Readers will gain a greater appreciation and a more in-depth understanding of the range of topics covered in corporate communication management as well as a means to organize their thoughts about those topics.
Product Identifiers
Publisher
Sage Publications Inc
ISBN-13
9780761944362
eBay Product ID (ePID)
96030279
Product Key Features
Publication Name
Corporate Communications: Theory and Practice
Format
Paperback
Language
English
Subject
Business
Publication Year
2004
Type
Textbook
Number of Pages
216 Pages
Dimensions
Item Height
242mm
Item Width
170mm
Additional Product Features
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 724498118
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Arrived so quickly and in perfect condition. This seller is the BEST. Thank you
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Wasn't exactly as described but rectified by seller
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Lovely book, very nice. Thank you