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Visual Merchandising: Window and In-Store Displays for Retail B
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- 物品狀況
- 良好
- 賣家備註
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- UPC
- 9781856697637
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Book Title
- Visual Merchandising Second Edition
- Item Height
- 280mm
- Publisher
- Laurence King Publishing
- Topic
- Advertising
- Item Width
- 216mm
- Item Weight
- 1030g
- Number of Pages
- 208 Pages
關於產品
Product Information
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Product Identifiers
Publisher
Laurence King Publishing
ISBN-13
9781856697637
eBay Product ID (ePID)
109222425
Product Key Features
Book Title
Visual Merchandising Second Edition
Format
Paperback
Language
English
Topic
Advertising
Publication Year
2011
Type
Textbook
Number of Pages
208 Pages
Dimensions
Item Height
280mm
Item Width
216mm
Item Weight
1030g
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 724498118
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物品所在地：
South East, 英國
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全球
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