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Get More Referrals Now!: The Four Cornerstones That Turn Busines

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“Slight Creasing To Spine and Wear To Edges Of Pages”
Book Title
Get More Referrals Now!: The Four Cornerstones That Turn Busines
ISBN
9780071417754
Publication Year
2004
Type
Textbook
Format
Paperback
Language
English
Publication Name
Get more Referrals Now!: the Four Cornerstones That Turn Business Relationships Into Gold
Item Height
226mm
Author
Bill Cates
Publisher
Mcgraw-Hill Education-Europe
Item Width
150mm
Subject
Marketing
Item Weight
304g
Number of Pages
224 Pages

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To make their increasingly challenging numbers, salespeople need to work smarter, not harder. Cold calling is no longer enough to bring in the kind of prospects who are not only ready to buy, but who can become the long-term customers every salesperson needs to survive and thrive. Fortunately, there is a proven technique that will help salespeople attract these hot prospects, get calls returned, eliminate cold calling, open closed doors, and enhance customer loyalty. The technique is referral-based selling, and by adopting it, salespeople will learn how to turn every business contact and relationship into a sales success story. Unlike Bob Burg's Endless Referrals, which focuses primarily on networking, Bill Cates advocates a more comprehensive approach, what he calls The Four Cornerstones of Referrals, which includes relationship-building and customer services, creating referral alliances and networks, prospecting, and targeting niche markets. Bill has been speaking to audiences and working with salespeople for years as The Referral Coach. He speaks about 60 times a year, and reaches 20,000 people through these engagements. In addition, he's sold 14,000 copies of his self-published book, Unlimited Referrals, and would like to substantially revise and update the six-year-old book to make it more appropriate for a trade audience.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071417754
eBay Product ID (ePID)
19046387665

Product Key Features

Author
Bill Cates
Publication Name
Get more Referrals Now!: the Four Cornerstones That Turn Business Relationships Into Gold
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
226mm
Item Width
150mm
Item Weight
304g

Additional Product Features

Title_Author
Bill Cates
Country/Region of Manufacture
United States

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增值稅識別編號:
  • GB 724498118
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