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Playing to Win : How Strategy Really Works by Roger L. Martin and A. G....

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ISBN
9781491528792
Publication Year
2014
Format
Compact Disc
Language
English
Book Title
Playing to Win : How Strategy Really Works
Author
A. G. Lafley, Roger L. Martin
Publisher
Brilliance Publishing, Inc.
Genre
Business & Economics
Topic
Management, Strategic Planning

關於產品

Product Information

Playing to Win , a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G's sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The audiobook shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success--where to play and how to win. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? (5) What management systems are required to support our choices? The result is a playbook for winning. The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach--and then making the right choices to support it--makes the difference between just playing the game and actually winning. Playing to Win outlines a proven method that has worked for some of today's most celebrated brands and products. Let this audiobook serve as your new guide to winning, as well.

Product Identifiers

Publisher
Brilliance Publishing, Inc.
ISBN-10
1491528796
ISBN-13
9781491528792
eBay Product ID (ePID)
202423024

Product Key Features

Publication Year
2014
Topic
Management, Strategic Planning
Book Title
Playing to Win : How Strategy Really Works
Language
English
Genre
Business & Economics
Author
A. G. Lafley, Roger L. Martin
Format
Compact Disc

Dimensions

Item Height
0.6in
Item Length
5.5in
Item Weight
6.4 Oz
Item Width
6.5in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Number of Volumes
6 Vols.
Dewey Decimal
658.4/012
Edition Description
Unabridged Edition
Copyright Date
2014

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