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REPUBLIC ON THE WIRE: CABLE TELEVISION, PLURALISM, AND THE By John Mcmurria

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ISBN-10
0813585295
Book Title
Republic on the Wire: Cable Television, Pluralism, and the
Genre
SOCIAL SCIENCE
ISBN
9780813585291
Publication Year
2017
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
Republic on the Wire : Cable Television, Pluralism, and the Politics of New Technologies, 1948-1984
Item Height
0.7in
Author
John Mcmurria
Item Length
9in
Publisher
Rutgers University Press
Item Width
6in
Item Weight
13.4 Oz
Number of Pages
240 Pages

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Product Information

The history of cable television in America is far older than networks like MTV, ESPN, and HBO, which are so familiar to us today. Tracing the origins of cable TV back to the late 1940s, media scholar John McMurria also locates the roots of many current debates about premium television, cultural elitism, minority programming, content restriction, and corporate ownership. Republic on the Wire takes us back to the pivotal years in which media regulators and members of the viewing public presciently weighed the potential benefits and risks of a two-tiered television system, split between free broadcasts and pay cable service. Digging into rare archives, McMurria reconstructs the arguments of policymakers, whose often sincere advocacy for the public benefits of cable television were fueled by cultural elitism and the priority to maintain order during a period of urban Black rebellions. He also tells the story of the people of color, rural residents, women?s groups, veterans, seniors, and low-income viewers who challenged this reasoning and demanded an equal say over the future of television. By excavating this early cable history, and placing equality at the center of our understanding of media democracy, Republic on the Wire is a real eye-opener as it develops a new methodology for studying media policy in the past and present.

Product Identifiers

Publisher
Rutgers University Press
ISBN-10
0813585295
ISBN-13
9780813585291
eBay Product ID (ePID)
222068225

Product Key Features

Author
John Mcmurria
Publication Name
Republic on the Wire : Cable Television, Pluralism, and the Politics of New Technologies, 1948-1984
Format
Trade Paperback
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Length
9in
Item Height
0.7in
Item Width
6in
Item Weight
13.4 Oz

Additional Product Features

Lc Classification Number
He8700
Grade from
College Freshman
Grade to
College Graduate Student
Reviews
Republic on the Wire is an incisive, original work that reveals the enduring stakes for democracy in the history of our media policy., Republic on the Wire  is an incisive, original work that reveals the enduring stakes for democracy in the history of our media policy., Grounded in fresh empirical and archival work, Republic on the Wire shows us the continuities between an understudied niche of television history and new media development and policy., [A] deeply researched and compellingly argued new book [and a] useful contribution to media history research as well as debates about media policy., Grounded in fresh empirical and archival work,  Republic on the Wire  shows us the continuities between an understudied niche of television history and new media development and policy.
Table of Content
Acknowledgments Introduction: American Pluralism, Television Policy, and the Method of Equality 1Broadcast Policy, Television Spectrum, and the Pluralist Logics of Inequality 2Contesting (In)Equality at the Margins of Television Reception 3Pay-TV Orders 4Local Origination, Public Access, and the Hierarchical Logics of Civic Culture 5Blue Skies, Black Cultures Epilogue: Neutrality, Connectivity, or Equality When Media Converge Notes Select Bibliography Index
Copyright Date
2017
Topic
Political Process / Media & Internet, Media Studies, United States / 20th Century, Television / General, Television & Video
Lccn
2016-015543
Intended Audience
Scholarly & Professional
Illustrated
Yes
Genre
Technology & Engineering, History, Social Science, Performing Arts, Political Science

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