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Frank Rose The Sea We Swim In (Hardback)
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- Book Title
- Sea We Swim in : How Stories Work In&Nbsp;A Data-Driven World
- Country/Region of Manufacture
- US
- Format
- Hardcover
- ISBN-10
- 1324003138
- EAN
- 9781324003137
- ISBN
- 9781324003137
- Genre
- Business & Economics, Social Science
- Language
- English
- Item Height
- 1.1 in
- Item Length
- 8.6 in
- Item Width
- 5.8 in
- Item Weight
- 16.5 Oz
- Publication Name
- The Sea We Swim In
- Title
- The Sea We Swim In
- Subtitle
- How Stories Work in a Data-Driven World
- Publisher
- Norton & Company, Incorporated, w. w.
- Release Date
- 30/07/2021
- Release Year
- 2021
- Publication Year
- 2021
- Illustrator
- Yes
- Topic
- Marketing / General, Sociology / General, Sales & Selling / General, Strategic Planning
- Number of Pages
- 304 Pages
關於產品
Product Information
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields--psychologists, economists, advertising and marketing executives--failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we're aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers--character, world, detail, voice--can unlock a way of thinking that's ideal for an age in which we don't passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans--and how you can do the same.
Product Identifiers
Publisher
Norton & Company, Incorporated, w. w.
ISBN-10
1324003138
ISBN-13
9781324003137
eBay Product ID (ePID)
27050391518
Product Key Features
Book Title
Sea We Swim in : How Stories Work In&Nbsp;A Data-Driven World
Format
Hardcover
Language
English
Topic
Marketing / General, Sociology / General, Sales & Selling / General, Strategic Planning
Publication Year
2021
Illustrator
Yes
Genre
Business & Economics, Social Science
Number of Pages
304 Pages
Dimensions
Item Length
8.6 in
Item Height
1.1 in
Item Width
5.8 in
Item Weight
16.5 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hm851.R6724 2021
Reviews
If you want to connect with customers--that is to say, with the audience for the experience you've created--Frank Rose shows not only that you have to think narratively, but how to go about it, element by element. And he wonderfully exemplifies his ideas, for his stories about storytelling are superbly written and expertly woven together. Read this book to be immersed in the sea of storytelling that's so crucial to business success today., Terrifically Readable, As Compelling As the Many Successful Stories and Stories of Success It Tells., Frank Rose's fascinating new book is an essential companion for our age--when narratives, no matter how incredible, produce real-world outcomes that defy all reason. The Sea We Swim In takes us systematically through the elements that create compelling stories and offers a practical guide both to creating powerful tales and to resisting the pull of the most dangerous., What a delightful read and a novel contribution. The Sea We Swim In is an essential master class in how to think about that next pitch you need to make, letter you want to write, speech you have to deliver, or anything else you hope will be persuasive. The right story can open up a person's heart and change their mind far more effectively than an argument or set of data--and Frank Rose explains it all beautifully., A master storyteller on the story of stories. Frank Rose deconstructs them expertly--how they make us pay attention, how they move us, and why we remember them. His eloquent toolkit will help us make our own stories more effective and avoid being buffeted by the strange modern sea of digital stories that surrounds us., "...[The Sea We Swim In is] a zingier version, then, of the post-Aristotelian story-theory books beloved of screenwriters, with a rich range of reference that takes in the novels of Gustave Flaubert as well as the twists of ABC's "Lost." But the analysis has a wider salience for anyone who consumes media. Given how much the storytelling paradigm informs everything around us today--including, perhaps especially, the news--it behooves citizens to understand it better."
Lccn
2021-012839
Dewey Decimal
303.484
Dewey Edition
23
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物品所在地：
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