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Bob Langert The Battle To Do Good (Hardback)
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- Book Title
- The Battle To Do Good
- Publication Name
- Battle to Do Good : inside Mcdonald's Sustainability Journey
- Title
- The Battle To Do Good
- Subtitle
- Inside McDonald’s Sustainability Journey
- Format
- Hardcover
- EAN
- 9781787568167
- ISBN
- 9781787568167
- Publisher
- Emerald Publishing The Limited
- Genre
- Business & Finance
- Release Date
- 19/01/2019
- Release Year
- 2019
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 229mm
- Item Length
- 9 in
- Item Weight
- 19.6 Oz
- Subject Area
- Business & Economics
- Subject
- Business Ethics, Business Etiquette, General, Corporate & Business History, Development / Sustainable Development
- Publication Year
- 2019
- Type
- Textbook
- Item Width
- 6 in
- Number of Pages
- 280 Pages
關於產品
Product Information
In The Battle to Do Good , former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International. Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable.
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-10
1787568164
ISBN-13
9781787568167
eBay Product ID (ePID)
12038511877
Product Key Features
Publication Name
Battle to Do Good : inside Mcdonald's Sustainability Journey
Format
Hardcover
Language
English
Subject
Business Ethics, Business Etiquette, General, Corporate & Business History, Development / Sustainable Development
Publication Year
2019
Type
Textbook
Subject Area
Business & Economics
Number of Pages
280 Pages
Dimensions
Item Length
9 in
Item Width
6 in
Item Weight
19.6 Oz
Additional Product Features
Intended Audience
Scholarly & Professional
Lc Classification Number
Hd60-60.5
Reviews
Langert, who led McDonald's corporate social responsibility and sustainability efforts for 25 years, describes the company's experiences with sustainability issues and various battles with activists related to these issues, including climate change, animal rights, obesity, sourcing practices, deforestation, waste, a sustainable supply chain, values, Happy Meal toys, pesticides, the Amazon rainforest, sustainable beef, and making a difference, to provide insight into what to do and not to do in times of crisis and when dealing with activists and advocates., A 'sustainability page-turner' is not a description one often finds associated with books in the usually heavy-going world of corporate responsibility. In the case of The Battle to do Good: inside McDonald's sustainability journey, just published in hardback by Emerald Publishing, the marketing claim rings true., The Battle to Do Good: Inside McDonald's Sustainability Journey is a must-read even for those who are cynical about the business of corporate social responsibility., If you're interested in the changing consumer marketplace and how societal demands will directly impact how you run cattle at home on the ranch, this book is definitely a page turner worth reading. It's insightful, honest and really gives a glimpse at the changing dynamics of retailers, supplier and consumer relationships., Bob is a terrific storyteller - and man, does he have stories: battling with Greenpeace and People for the Ethical Treatment of Animals; collaborating with Environmental Defense Fund and World Wildlife Fund; engaging Dr. Temple Grandin, the animal welfare guru; enlisting big suppliers like Smithfield and Cargill; convening the beef industry to define sustainable beef; and getting buy-in from an ever-changing cast of McDonald's executives... His remarkable story is not just a great read about an enviable career, but a hero's journey through the history of sustainable business and what it takes to be a leader, sometimes against the greatest of odds.
Table of Content
Introduction. From Defense to Offense Chapter 1. The Battle Against Waste Chapter 2. The Battle for Farm Animals Chapter 3. The Battle of Extremism: McCruelty Chapter 4. The Battle to Be Proactive Chapter 5. The Battle of the Waistline and Brand Health Chapter 6. The Battle for a Sustainable Supply Chain Chapter 7. The Battle for Values Chapter 8. The Battle Goes to the Board Room Chapter 9. The Battle for the Amazon Rainforest Chapter 10. The Battle to Make a Pig's Life Better Chapter 11. The Battle for Better Beef Chapter 12. The Battle to Lead Both Business and Society
Copyright Date
2019
Dewey Decimal
650
Dewey Edition
23
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物品所在地：
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