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Charlie Dawson Seán Meehan The Customer Copernicus (Paperback)

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Book Title
The Customer Copernicus
Publication Name
Customer Copernicus
Title
The Customer Copernicus
Subtitle
How to be Customer-Led
Author
Charlie Dawson, Seán Meehan
Format
Trade Paperback
EAN
9780367564636
ISBN
9780367564636
Publisher
Taylor & Francis Group
Genre
Business & Finance
Release Year
2021
Release Date
17/05/2021
Language
English
Country/Region of Manufacture
GB
Item Height
0.5in
Item Length
9.2in
Item Weight
12.8 Oz
Publication Year
2021
Type
Textbook
Item Width
6.2in
Number of Pages
218 Pages

關於產品

Product Information

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

Product Identifiers

Publisher
Taylor & Francis Group
ISBN-10
0367564637
ISBN-13
9780367564636
eBay Product ID (ePID)
17064616852

Product Key Features

Author
Charlie Dawson, Seán Meehan
Publication Name
Customer Copernicus
Format
Trade Paperback
Language
English
Publication Year
2021
Type
Textbook
Number of Pages
218 Pages

Dimensions

Item Length
9.2in
Item Height
0.5in
Item Width
6.2in
Item Weight
12.8 Oz

Additional Product Features

Lc Classification Number
Hf5415.5.D386 2021
Table of Content
Introduction: Why Should I Believe You? 1. Why Customer-Led Beliefs Matter 2. What Being Customer-Led Looks Like 3. What Being Customer-Led Feels Like 4. Creating Customer-Led Beliefs 5. Losing Customer-Led Beliefs 6. Protecting Customer-Led Beliefs Conclusion: Believe in Better
Copyright Date
2021
Target Audience
College Audience
Topic
Marketing / General, Customer Relations, Commerce, Strategic Planning
Lccn
2020-050954
Dewey Decimal
658.812
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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