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Kimberly J. Lau New Age Capitalism (Paperback)
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- Book Title
- New Age Capitalism
- Publication Name
- New Age Capitalism : Making Money East of Eden
- Title
- New Age Capitalism
- Subtitle
- Making Money East of Eden
- Format
- Trade Paperback
- ISBN-10
- 0812217292
- EAN
- 9780812217292
- ISBN
- 9780812217292
- Publisher
- University of Pennsylvania Press
- Genre
- Business & Finance
- Release Date
- 27/04/2000
- Release Year
- 2000
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.6in
- Item Length
- 8.5in
- Publication Year
- 2000
- Type
- Textbook
- Item Width
- 5.5in
- Item Weight
- 23.5 Oz
- Number of Pages
- 192 Pages
關於產品
Product Information
The pursuit of health and wellness has become a fundamental and familiar part of everyday life in America. We are surrounded by an enticing world of products, practices, and promotions assuring health and happiness--cereal boxes claim that their contents can reduce the risk of heart disease, bars of aromatherapy soap seek to wash away our stresses, newspapers celebrate the wonders of the latest superfoods and herbal remedies. No longer confined to the domain of Western medicine, suggestions for healthy living often turn to alternatives originating in distant times and places, in cultures very different from our own. Diets from ancient or remote groups are presented as cures for everything from colds to cancer; exercise regimens based on Eastern philosophies are heralded as paths to physical health and spiritual wellbeing. In New Age Capitalism , Kimberly Lau examines the ideological work that has created this billion-dollar business and allowed "Eastern" and other non-Western traditions to be coopted by Western capitalism. Extending the orientalist logic to the business of health and wellness, American companies have created a lucrative and competitive market for their products, encouraging consumers to believe that they are making the right choices for personal as well as planetary health. In reality, alternative health practices have been commodified for an American public longing not only for health and wellness but also for authenticity, tradition, and a connection to the cultures of an imagined Edenic past. Although consumers might prefer to buy into "authentic" non-Western therapies, New Age Capitalism argues that the market economy makes this goal unattainable.
Product Identifiers
Publisher
University of Pennsylvania Press
ISBN-10
0812217292
ISBN-13
9780812217292
eBay Product ID (ePID)
1651208
Product Key Features
Publication Name
New Age Capitalism : Making Money East of Eden
Format
Trade Paperback
Language
English
Publication Year
2000
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Length
8.5in
Item Height
0.6in
Item Width
5.5in
Item Weight
23.5 Oz
Additional Product Features
Reviews
New Age Capitalism reveals the sometimes hilarious ironies and contradictions that come with using the capitalist marketplace as a place to critique capitalism., "New Age Capitalismrepresents a new, sophisticated--and in many ways daring--extension of folkloric concerns into the arena where ancient traditions, fads, popular culture, global economics, personal taste, and cultural worldview intersect. . . . Lau's compact book is a clever and helpful contribution to this enterprise."--Western Folklore, " New Age Capitalism reveals the sometimes hilarious ironies and contradictions that come with using the capitalist marketplace as a place to critique capitalism."-Joseph Turow, author of Breaking Up America: Advertisers and the New Media World, New Age Capitalism represents a new, sophisticated-and in many ways daring-extension of folkloric concerns into the arena where ancient traditions, fads, popular culture, global economics, personal taste, and cultural worldview intersect. . . . Lau's compact book is a clever and helpful contribution to this enterprise., "New Age Capitalismreveals the sometimes hilarious ironies and contradictions that come with using the capitalist marketplace as a place to critique capitalism."--Joseph Turow, author ofBreaking Up America: Advertisers and the New Media World, " New Age Capitalism reveals the sometimes hilarious ironies and contradictions that come with using the capitalist marketplace as a place to critique capitalism."--Joseph Turow, author of Breaking Up America: Advertisers and the New Media World, " New Age Capitalism represents a new, sophisticated-and in many ways daring-extension of folkloric concerns into the arena where ancient traditions, fads, popular culture, global economics, personal taste, and cultural worldview intersect. . . . Lau's compact book is a clever and helpful contribution to this enterprise."- Western Folklore, " New Age Capitalism represents a new, sophisticated--and in many ways daring--extension of folkloric concerns into the arena where ancient traditions, fads, popular culture, global economics, personal taste, and cultural worldview intersect. . . . Lau's compact book is a clever and helpful contribution to this enterprise."-- Western Folklore, "New Age Capitalism represents a new, sophisticated--and in many ways daring--extension of folkloric concerns into the arena where ancient traditions, fads, popular culture, global economics, personal taste, and cultural worldview intersect. . . . Lau's compact book is a clever and helpful contribution to this enterprise."--Western Folklore
Copyright Date
2000
Target Audience
College Audience
Topic
Marketing / General, Folklore & Mythology, Popular Culture, Economics / General
Lccn
99-582206
Dewey Decimal
658.8/00973
Dewey Edition
21
Genre
Business & Economics, Social Science
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運費與處理費
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物品所在地：
60502, 美國
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