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Eiichi (Eric) K Practical Strategic Management: How To Apply Strateg (Paperback)

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Book Title
Practical Strategic Management : How to Apply Strategic Thinking in Business
Publication Name
Practical Strategic Management: How To Apply Strategic Thinking I
Title
Practical Strategic Management: How To Apply Strategic Thinking I
Author
Eiichi Kasahara
Format
Trade Paperback
EAN
9789814651363
ISBN
9789814651363
Publisher
World Industries Scientific Publishing Co Pte LTD
Genre
Business & Economics
Release Date
16/10/2015
Release Year
2015
Language
English
Country/Region of Manufacture
SG
Publication Year
2015
Illustrator
Yes
Topic
Industrial Management, Strategic Planning
Number of Pages
Xiv, 139 Pages

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Product Information

Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.

Product Identifiers

Publisher
World Industries Scientific Publishing Co Pte LTD
ISBN-10
9814651362
ISBN-13
9789814651363
eBay Product ID (ePID)
208700889

Product Key Features

Book Title
Practical Strategic Management : How to Apply Strategic Thinking in Business
Author
Eiichi Kasahara
Format
Trade Paperback
Language
English
Topic
Industrial Management, Strategic Planning
Publication Year
2015
Illustrator
Yes
Genre
Business & Economics
Number of Pages
Xiv, 139 Pages

Additional Product Features

Lc Classification Number
Hd30.28.K367 2015
Copyright Date
2015
Lccn
2014-041298
Dewey Decimal
658.4/012
Dewey Edition
23

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