第 1/1 張圖片
Marketing for Entrepreneurs: Concepts and Applications for New Ventures by Crane
狀況:
“In good condition. Pages are clean and without marks, rips, or tears. Book shows typical signs of ”... 閱讀更多內容關於物品狀況
運費:
所在地:Brewerton, New York, 美國
送達日期:
估計於 5月21日, 二至 5月24日, 五之間送達 運送地點 43230
退貨:
保障:
請參閱物品說明或聯絡賣家以取得詳細資料。閱覽全部詳情查看保障詳情
(不符合「eBay 買家保障方案」資格)
物品細節
- 物品狀況
- 良好
- 賣家備註
- Publication Name
- Marketing for Entrepreneurs : concepts and Applications for New Ventures
- Subject Area
- Entrepeneur, Marketing Strategy
- Educational Level
- Adult & Further Education
- Type
- Textbook
- Subject
- Marketing
- Publisher
- SAGE Publications, Incorporated
- Level
- Beginner, Advanced, Business
- ISBN
- 9781412953474
- EAN
- 9781412953474
- Publication Year
- 2009
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Item Length
- 9in
- Item Width
- 6in
- Item Weight
- 11 Oz
- Number of Pages
- 240 Pages
關於產品
Product Information
What every entrepreneur needs to know about marketing a new venture This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits. Key Features Practical Application: Each chapter is written to allow readers to readily apply the concepts to their individual ventures. Unique Focus: The author looks beyond the "4Ps" to address forces in the external marketing environment. Comprehensive Coverage: This book provides everything aspiring entrepreneurs need to know about leveraging marketing in the development and promotion of new products and services, including opportunity assessment, research, understanding customers and competitors, branding, pricing, and creating a market plan. Pedagogical Highlights Entrepreneurial Marketing Spotlights illustrate how successful entrepreneurs use contemporary marketing techniques, providing real-life examples for readers. Entrepreneurial Exercises encourage readers to apply what they have learned, promoting deeper understanding and retention. Key Takeaways summarize material covered in the chapter, allowing students time to review before advancing in the text.
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1412953472
ISBN-13
9781412953474
eBay Product ID (ePID)
73543061
Product Key Features
Publication Name
Marketing for Entrepreneurs : concepts and Applications for New Ventures
Format
Trade Paperback
Language
English
Publication Year
2009
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
11 Oz
Additional Product Features
Lc Classification Number
Hf5415.13.C676 2010
Table of Content
Chapter 1 - Marketing in an Entrepreneurial Context Marketing: Defined The Seven Steps in the Marketing Process Using marketing to discover and satisfy customer needs The 5Ps for product-based ventures and 8Ps of service-based venturesChapter 2 - Finding and Evaluating the Right Marketing Opportunity Characteristics of a good opportunityChapter 3 - Using Marketing Research to Ensure Entrepreneurial Success Marketing research as success insurance: reducing venture failure rates Types of marketing researchChapter 4 - Understanding Customers and Competitors Understanding the customer Understanding competitionChapter 5 - Segmenting, Targeting, and Positioning Ways to segment consumer and business markets Selecting target segments PositioningChapter 6 - Developing New Products and Services Types of new products and services Characteristics of successful new products and services The new product/service development process Managing your products/services over their life cyclesChapter 7 - Building and Sustaining the Entrepreneurial Brand What is a brand? The entrepreneurial branding process Why is entrepreneurial branding important? Entrepreneurial Branding strategies Characteristics of a good brandChapter 8 - Entrepreneurial Pricing The pricing parameters Some entrepreneurial pricing adviceChapter 9 - Entrepreneurial Channel Development and Supply Chain Management Defining channels of distribution Factors affecting channel choice When to use intermediaries When to go direct When to use multi-channel marketing Channel design considerations Channel choice and development in a global context Supply Chain management and marketing strategyChapter 10 - Entrepreneurial Promotion: Doing More With Less! Developing integrated marketing communications (IMC) The Communications Mix Advertising; Public Relations; Sales Promotion; Personal Selling; and Direct marketing Constructing an IMC Plan Testing and Evaluating the Plan Maximizing the IMC budget and impact of the communicationsChapter 11 - The Entrepreneurial Marketing Plan The Anatomy of the entrepreneurial marketing plan Planning and strategy lessons Profitability and ROI Marketing Sample Marketing Plan
Copyright Date
2010
Target Audience
College Audience
Topic
Marketing / General, Entrepreneurship, Advertising & Promotion
Lccn
2009-023018
Dewey Decimal
658.8
Dewey Edition
22
Genre
Business & Economics
賣家提供的物品說明
運費與處理費
物品所在地:
Brewerton, New York, 美國
運送地點
不丹, 中國, 中國台灣, 中國澳門, 中國香港, 中非共和國, 丹麥, 乍德, 也門, 亞塞拜疆共和國, 亞美尼亞, 以色列, 伯利茲, 佛得角群島, 保加利亞, 克羅地亞共和國, 冰島, 列支敦士登, 利比利亞, 剛果共和國, 剛果民主共和國, 加拿大, 加納, 加蓬共和國, 匈牙利, 南非, 南韓, 博茨瓦納, 卡塔爾, 印尼, 印度, 危地馬拉, 厄瓜多爾, 厄立特里亞, 吉布提, 吉爾吉斯, 哈薩克, 哥倫比亞, 哥斯達黎加, 喀麥隆, 土庫斯安德凱科斯群島, 土庫曼, 土耳其, 圭亞那, 坦桑尼亞, 埃及, 埃塞俄比亞, 基里巴斯, 塔吉克, 塞內加爾, 塞拉利昂, 塞浦路斯, 塞爾維亞, 塞舌爾, 墨西哥, 多哥, 多明尼加共和國, 奧地利, 孟加拉, 安哥拉, 安圭拉島, 安提瓜和巴布達, 安道爾, 寮國, 尼加拉瓜, 尼日利亞, 尼日爾, 尼泊爾, 巴哈馬, 巴基斯坦, 巴布亞新畿內亞, 巴拉圭, 巴拿馬, 巴林, 巴西, 布基納法索, 布隆迪, 希臘, 幾內亞, 幾內亞比索, 德國, 意大利, 愛沙尼亞, 愛爾蘭, 所羅門群島, 拉脫維亞, 挪威, 捷克共和國, 摩洛哥, 摩爾多瓦, 摩納哥, 斐濟, 斯威士蘭, 斯洛伐克, 斯洛文尼亞, 斯里蘭卡, 新加坡, 日本, 智利, 柬埔寨, 格陵蘭, 格雷納達, 格魯吉亞, 梵蒂岡, 比利時, 毛里求斯, 汶萊, 沙特阿拉伯, 法國, 波斯尼亞和黑塞哥維那, 波蘭, 泰國, 津巴布韋, 洪都拉斯, 海地, 湯加, 澳洲, 烏干達, 烏拉圭, 烏茲別克, 牙買加, 特里尼達和多巴哥, 玻利維亞, 瑙魯, 瑞典, 瑞士, 瓦利斯和富圖納群島, 瓦努阿圖, 甘比亞, 百慕達群島, 盧旺達, 盧森堡, 直布羅陀, 科威特, 科特迪瓦(象牙海岸), 秘魯, 突尼斯, 立陶宛, 約旦, 納米比亞, 紐西蘭, 羅馬尼亞, 美國, 聖基茨-尼維斯, 聖文森和格瑞那丁, 聖盧西亞, 聖馬力諾, 肯亞, 芬蘭, 英國, 茅利塔尼亞, 荷蘭, 莫桑比克, 菲律賓, 萊索托, 葡萄牙, 蒙古, 蒙特色拉特島, 薩爾瓦多, 蘇里南, 西班牙, 西薩摩亞, 貝寧, 贊比亞, 赤道幾內亞, 越南, 開曼群島, 阿富汗, 阿拉伯聯合酋長國, 阿曼, 阿根廷, 阿爾及利亞, 阿爾巴尼亞, 阿魯巴, 馬來西亞, 馬其頓, 馬拉維, 馬爾代夫, 馬耳他, 馬達加斯加, 馬里, 黎巴嫩, 黑山
排除:
郵政信箱, APO/FPO, 俄羅斯聯邦, 利比亞, 委內瑞拉, 巴貝多, 新喀里多尼亞, 法屬圭亞那, 法屬玻里尼西亞, 烏克蘭, 瓜德羅普島, 留尼汪島, 美國領地, 阿拉斯加/夏威夷, 馬提尼克島
運費與處理費 | 運送地點 | 運送方式 | 運送*查看送達備註 |
---|---|---|---|
US $2.99(大約 HK$ 23.33) | 美國 | Economy Shipping | 估計於 5月21日, 二至 5月24日, 五之間送達 運送地點 43230 |
處理時間 |
---|
通常會在收到所有款項後的 1 個工作日內發貨。 |
稅項 |
---|
結賬時相關稅項可能適用。 進一步了解進一步了解為 eBay 購物繳稅。 |
物品編號 255051396765 的銷售稅
物品編號 255051396765 的銷售稅
賣家會對寄往以下各州的物品收取銷售稅:
州/省 | 銷售稅稅率 |
---|
退貨政策
收到物品後聯絡賣家的期限: | 退款方式 |
---|---|
60 日 | 退款 |
賣家負責支付退貨運費。
賣家信用評價 (740)
c***t (368)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Great seller! Item arrived very fast in great condition! Thank you.
r***s (1791)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Very good condition. Quick shipping. Thanks!
y***s (1620)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Great transaction, thank you!