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Marketing Myths That are Killing Business: The Cure for Death Wish Marketing by
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所在地：Boronia, 澳洲
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估計於 6月18日, 二至 8月20日, 二之間送達 運送地點 43230
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- Book Title
- Marketing Myths That Are Killing Business
- Genre
- Business, Economics & Industry
- Narrative Type
- Non-Fiction
- Intended Audience
- Adults
- ISBN
- 9780070111240
- Publication Year
- 1993
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing Myths That Are Killing Business: the Cure for Death Wish Marketing
- Item Height
- 229mm
- Publisher
- Mcgraw-Hill Education-Europe
- Item Width
- 157mm
- Subject
- Marketing
- Item Weight
- 7400g
- Number of Pages
- 308 Pages
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Product Information
Most businesses blithely cling to common marketing wisdom - and many pay the price by failing. That's the tough premise of this book, which offers unconventional solutions and counter-intuitive answers adaptable to almost any business situation. Drawing on years of experience in the marking trenches and corporate boardrooms as two of the most renowned marketing consultants in America, Kevin J. Clancy and Robert S. Shulman show marketers how to eliminate the myths and death wish practices that are killing brands, products, services, and companies throughout the world. Readers will learn to self-correct more than 100 prevalent death wish marketing fallacies, including: CEOs know a great deal about marketing ; small businesses can't compete with giants like WalMart ; heavy users are your best prospects ; database marketing has all the answers ; focus groups are a serious basis for smart decision making ; marketing partners have your best interests in mind ; if P&G does it, then it must be right ; and we need to retain all of our customers and keep them 100% satisfied . Throughout there are anecdotes and examples from the authors' experience and research.
Product Identifiers
Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780070111240
eBay Product ID (ePID)
96641182
Product Key Features
Publication Name
Marketing Myths That Are Killing Business: the Cure for Death Wish Marketing
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
1993
Type
Textbook
Number of Pages
308 Pages
Dimensions
Item Height
229mm
Item Width
157mm
Item Weight
7400g
Additional Product Features
Country/Region of Manufacture
United States
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物品所在地：
Boronia, 澳洲
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| AU $39.75（大約 HK$ 204.71） | 美國 | Australia Post International Standard | 估計於 6月18日, 二至 8月20日, 二之間送達 運送地點 43230 |
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