第 1/1 張圖片
The Brand Gap
狀況：
運費：
所在地：Geneva, Illinois, 美國
送達日期：
估計於 6月10日, 一至 6月14日, 五之間送達 運送地點 43230
退貨：
保障：
請參閱物品說明或聯絡賣家以取得詳細資料。閱覽全部詳情查看保障詳情
（不符合「eBay 買家保障方案」資格）
賣家必須承擔此刊登物品的所有責任。
eBay 物品編號：256509596868
物品細節
- 物品狀況
- 全新: 全新，未閱讀過和使用過的書籍，狀況完好，不存在缺頁或內頁受損。 查看所有物品狀況定義會在新視窗或分頁中開啟
- ISBN
- 9780321348104
- Subject Area
- Computers, Business & Economics, Référence
- Publication Name
- Brand Gap : Revised Edition
- Item Length
- 8 in
- Publisher
- Pearson Education
- Subject
- Computer Graphics, Marketing / General, Consumer Guides, E-Commerce / Internet Marketing
- Publication Year
- 2005
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Features
- Revised
- Item Width
- 5.3 in
- Item Weight
- 10.1 Oz
- Number of Pages
- 208 Pages
關於產品
Product Information
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary
Product Identifiers
Publisher
Pearson Education
ISBN-10
0321348109
ISBN-13
9780321348104
eBay Product ID (ePID)
45023859
Product Key Features
Publication Name
Brand Gap : Revised Edition
Format
Trade Paperback
Language
English
Features
Revised
Subject
Computer Graphics, Marketing / General, Consumer Guides, E-Commerce / Internet Marketing
Publication Year
2005
Type
Textbook
Subject Area
Computers, Business & Economics, Référence
Number of Pages
208 Pages
Dimensions
Item Length
8 in
Item Height
0.9 in
Item Width
5.3 in
Item Weight
10.1 Oz
Additional Product Features
Edition Number
2
LCCN
2006-272689
Intended Audience
Scholarly & Professional
Lc Classification Number
Hd69.B7
Edition Description
Revised Edition
Reviews
"The surprise book of the year!" -- JOHN MOORE, EDITOR AT FAST COMPANY "The first book on brand that seems fresh and relevant." -- RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN "A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand--without the heavy-duty reading." -- DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDING STRONG BRANDS "Finally, a book that cuts to the heart of what brand is all about--connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage." -- SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL "A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!" -- TOM KELLEY, GENERAL MANAGER, IDEO , AND CO-AUTHOR OF THE ART OF INNOVATION "In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions." -- KURT KUEHN , SENIOR VP OF WORLDWIDE MARKETING AND SALES, UPS "This is not just another book on brand. This is the ONLY book you'll need to read in business, engineering, and design school." -- CLEMENT MOK , design entrepreneur "Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'" -- STEVE HARRINGTON , DIRECTOR OF STRATEGY AND OPERATIONS, HEWLETT-PACKARD "The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials." -- BRIAN COLLINS , EXECUTIVE CREATIVE DIRECTOR, OGILVY, "The surprise book of the year!" -JOHN MOORE,EDITOR ATFAST COMPANY "The first book on brand that seems fresh and relevant." -RIC GREFE,EXECUTIVE DIRECTOR OFAIGA,THE PROFESSIONAL ASSOCIATION FOR DESIGN "A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand-without the heavy-duty reading." -DAVID A. AAKER,AUTHOR OFBRAND PORTFOLIO STRATEGYANDBUILDING STRONG BRANDS "Finally, a book that cuts to the heart of what brand is all about-connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage." -SUSAN ROCKRISE,WORLDWIDE CREATIVE DIRECTOR,INTEL "A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!" -TOM KELLEY,GENERAL MANAGER,IDEO, AND CO-AUTHOR OFTHE ART OF INNOVATION "In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions." -KURT KUEHN, SENIOR VP OF WORLDWIDE MARKETING AND SALES,UPS "This is not just another book on brand. This is the ONLY book you'll need to read in business, engineering, and design school." -CLEMENT MOK, design entrepreneur "Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'" -STEVE HARRINGTON, DIRECTOR OF STRATEGY AND OPERATIONS,HEWLETT-PACKARD "The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials." -BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR,OGILVY, "The surprise book of the year!" - JOHN MOORE, EDITOR AT FAST COMPANY "The first book on brand that seems fresh and relevant." - RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN "A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand-without the heavy-duty reading." - DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDING STRONG BRANDS "Finally, a book that cuts to the heart of what brand is all about-connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage." - SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL "A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!" - TOM KELLEY, GENERAL MANAGER, IDEO , AND CO-AUTHOR OF THE ART OF INNOVATION "In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions." - KURT KUEHN , SENIOR VP OF WORLDWIDE MARKETING AND SALES, UPS "This is not just another book on brand. This is the ONLY book you'll need to read in business, engineering, and design school." - CLEMENT MOK , design entrepreneur "Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'" - STEVE HARRINGTON , DIRECTOR OF STRATEGY AND OPERATIONS, HEWLETT-PACKARD "The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials." - BRIAN COLLINS , EXECUTIVE CREATIVE DIRECTOR, OGILVY, "The surprise book of the year!" -- JOHN MOORE, EDITOR AT FAST COMPANY "The first book on brand that seems fresh and relevant." -- RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN "A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand--without the heavy-duty reading." -- DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDING STRONG BRANDS "Finally, a book that cuts to the heart of what brand is all about--connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage." -- SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL "A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!" -- TOM KELLEY, GENERAL MANAGER, IDEO , AND CO-AUTHOR OF THE ART OF INNOVATION "In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions." -- KURT KUEHN , SENIOR VP OF WORLDWIDE MARKETING AND SALES, UPS "This is not just another book on brand. This is the ONLY book you'll need to read in business, engineering, and design school." -- CLEMENT MOK , design entrepreneur "Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'" -- STEVE HARRINGTON , DIRECTOR OF STRATEGY AND OPERATIONS, HEWLETT-PACKARD "The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials." -- BRIAN COLLINS , EXECUTIVE CREATIVE DIRECTOR, OGILVY, "The surprise book of the year!" - JOHN MOORE, EDITOR AT FAST COMPANY "The first book on brand that seems fresh and relevant." - RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN "A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand-without the heavy-duty reading." - DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDING STRONG BRANDS "Finally, a book that cuts to the heart of what brand is all about-connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage." - SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL "A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!" - TOM KELLEY, GENERAL MANAGER, IDEO , AND CO-AUTHOR OF THE ART OF INNOVATION "In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions." - KURT KUEHN , SENIOR VP OF WORLDWIDE MARKETING AND SALES, UPS "This is not just another book on brand. This is the ONLY book you'll need to read in business, engineering, and design school." - CLEMENT MOK , design entrepreneur "Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'" - STEVE HARRINGTON , DIRECTOR OF STRATEGY AND OPERATIONS, HEWLETT-PACKARD "The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials." - BRIAN COLLINS , EXECUTIVE CREATIVE DIRECTOR, OGILVY
Table of Content
Introduction Discipline 1: Differentiate Discipline 2: Collaborate Discipline 3: Innovate Discipline 4: Validate Discipline 5: Cultivate Take Home Lessons Brand Glossary Acknowledgments Recommended Reading
Copyright Date
2006
Dewey Decimal
658.8/27
Dewey Edition
22
Illustrated
Yes
賣家提供的物品說明
賣家必須承擔此刊登物品的所有責任。
eBay 物品編號：256509596868
運費與處理費
物品所在地：
Geneva, Illinois, 美國
運送地點
不丹, 中國, 中國台灣, 中國澳門, 中國香港, 中非共和國, 丹麥, 乍德, 也門, 亞塞拜疆共和國, 亞美尼亞, 以色列, 伯利茲, 佛得角群島, 保加利亞, 克羅地亞共和國, 冰島, 列支敦士登, 利比利亞, 剛果共和國, 剛果民主共和國, 加拿大, 加納, 加蓬共和國, 匈牙利, 南非, 南韓, 博茨瓦納, 卡塔爾, 印尼, 印度, 危地馬拉, 厄瓜多爾, 厄立特里亞, 吉布提, 吉爾吉斯, 哈薩克, 哥倫比亞, 哥斯達黎加, 喀麥隆, 土庫斯安德凱科斯群島, 土庫曼, 土耳其, 圭亞那, 坦桑尼亞, 埃及, 埃塞俄比亞, 基里巴斯, 塔吉克, 塞內加爾, 塞拉利昂, 塞浦路斯, 塞爾維亞, 塞舌爾, 墨西哥, 多哥, 多明尼加共和國, 奧地利, 孟加拉, 安哥拉, 安圭拉島, 安提瓜和巴布達, 安道爾, 寮國, 尼加拉瓜, 尼日利亞, 尼日爾, 尼泊爾, 巴哈馬, 巴基斯坦, 巴布亞新畿內亞, 巴拉圭, 巴拿馬, 巴林, 布基納法索, 布隆迪, 希臘, 幾內亞, 幾內亞比索, 德國, 意大利, 愛沙尼亞, 愛爾蘭, 所羅門群島, 拉脫維亞, 挪威, 捷克共和國, 摩洛哥, 摩爾多瓦, 摩納哥, 斐濟, 斯威士蘭, 斯洛伐克, 斯洛文尼亞, 斯里蘭卡, 新加坡, 日本, 智利, 柬埔寨, 格陵蘭, 格雷納達, 格魯吉亞, 梵蒂岡, 比利時, 毛里求斯, 汶萊, 沙特阿拉伯, 法國, 波斯尼亞和黑塞哥維那, 波蘭, 泰國, 津巴布韋, 洪都拉斯, 海地, 湯加, 澳洲, 烏干達, 烏拉圭, 烏茲別克, 牙買加, 特里尼達和多巴哥, 玻利維亞, 瑙魯, 瑞典, 瑞士, 瓦利斯和富圖納群島, 瓦努阿圖, 甘比亞, 百慕達群島, 盧旺達, 盧森堡, 直布羅陀, 科威特, 科特迪瓦（象牙海岸）, 秘魯, 突尼斯, 立陶宛, 約旦, 納米比亞, 紐西蘭, 羅馬尼亞, 美國, 聖基茨-尼維斯, 聖文森和格瑞那丁, 聖盧西亞, 聖馬力諾, 肯亞, 芬蘭, 英國, 茅利塔尼亞, 荷蘭, 莫桑比克, 菲律賓, 萊索托, 葡萄牙, 蒙古, 蒙特色拉特島, 薩爾瓦多, 蘇里南, 西班牙, 西薩摩亞, 貝寧, 贊比亞, 赤道幾內亞, 越南, 開曼群島, 阿富汗, 阿拉伯聯合酋長國, 阿曼, 阿根廷, 阿爾及利亞, 阿爾巴尼亞, 阿魯巴, 馬來西亞, 馬其頓, 馬拉維, 馬爾代夫, 馬耳他, 馬達加斯加, 馬里, 黎巴嫩, 黑山
排除：
俄羅斯聯邦, 利比亞, 委內瑞拉, 巴貝多, 新喀里多尼亞, 法屬圭亞那, 法屬玻里尼西亞, 烏克蘭, 瓜德羅普島, 留尼汪島, 美國領地, 馬提尼克島
| 運費與處理費 | 運送地點 | 運送方式 | 運送*查看送達備註 |
|---|---|---|---|
| US $4.13（大約 HK$ 32.27） | 美國 | 經濟運送方式 (USPS Media MailTM) | 估計於 6月10日, 一至 6月14日, 五之間送達 運送地點 43230 |
| 處理時間 |
|---|
| 通常會在收到所有款項後的 3 個工作日內發貨。 |
| 稅項 |
|---|
| 結賬時相關稅項可能適用。 進一步了解進一步了解為 eBay 購物繳稅。 |
物品編號 256509596868 的銷售稅
物品編號 256509596868 的銷售稅
賣家會對寄往以下各州的物品收取銷售稅：
| 州／省 | 銷售稅稅率 |
|---|
退貨政策
| 收到物品後聯絡賣家的期限： | 退款方式 |
|---|---|
| 30 日 | 退款 |
買家負責支付退貨運費。
賣家信用評價 （519）
e***s (886)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Item as described. Great experience.
8***l (433)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Great seller 5 star
o***o (1802)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Great Ebayer - Thanks!