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Contemporary Business NO CD-ROM - Hardcover - GOOD

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所在地：Marion, North Carolina, 美國
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Brand
Unbranded
Book Title
Contemporary Business with Xtra and Audio CD-ROM
MPN
Does not apply
ISBN
9780324188202
Subject Area
Business & Economics
Publication Name
Contemporary Business
Item Length
11 in
Publisher
Cengage South-Western
Subject
Education, Entrepreneurship, General, Management
Publication Year
2004
Type
Textbook
Format
Hardcover
Language
English
Author
Louis E. Boone, David L. Kurtz
Item Width
9.1 in
Item Weight
66.1 Oz
Number of Pages
784 Pages

關於產品

Product Information

CONTEMPORARY BUSINESS, 11th Edition, is the most widely used introductory business text and it is even better than before! Containing all the most important introductory business topics, this text also includes the most current information available in any business text, and the best supplementary package in the business.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
032418820x
ISBN-13
9780324188202
eBay Product ID (ePID)
24038278979

Product Key Features

Author
Louis E. Boone, David L. Kurtz
Publication Name
Contemporary Business
Format
Hardcover
Language
English
Subject
Education, Entrepreneurship, General, Management
Publication Year
2004
Type
Textbook
Subject Area
Business & Economics
Number of Pages
784 Pages

Dimensions

Item Length
11 in
Item Width
9.1 in
Item Weight
66.1 Oz

Additional Product Features

Edition Number
11
LCCN
2003-110033
Lc Classification Number
Hd31.B6188 2004
Table of Content
Prologue. Jumpstarting Your Business Career. Part I: BUSINESS IN A GLOBAL ECONOMY. 1. Business: 2005 and Beyond. 2. Business Ethics and Social Responsibility. 3. Economic Challenges Facing Global and Domestic Business. 4. Competing in Global Markets. Part II: STARTING AND GROWING YOUR BUSINESS. 5. Options for Organizing Small and Large Businesses. 6. Starting Your Own Business: The Entrepreneurship Alternative. 7. Electronic Commerce: The Internet and Online Busines. Part III: MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS OBJECTIVES. 8. Management, Leadership, and the Internal Organization. 9. Human Resource Management, Motivation, and Labor-Management Relations. 10. Improving Performance through Empowerment, Teamwork, and Communication. 11. Production and Operations Management. Part IV: MARKETING MANAGEMENT. 12. Customer-Driven Marketing. 13. Product and Distribution Strategies. 14. Promotion and Pricing Strategies. Part V: MANAGING TECHNOLOGY AND INFORMATION. 15. Using Technology to Manage Information. 16. Understanding Accounting and Financial Statements. Part VI: MANAGING FINANCIAL RESOURCES. 17. Financial Management and Institutions. 18. Financing and Investing through Securities Markets. Appendix A: Risk Management and Insurance. Appendix B: A Guide to Your Personal Finances. Appendix C: The Business Plan.
Copyright Date
2005
Target Audience
College Audience
Dewey Decimal
658
Dewey Edition
22
Illustrated
Yes

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