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George Lakoff The ALL NEW Don't Think of an Elephant! (Paperback) (UK IMPORT)

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Book Title
All New Don't Think of an Elephant! : Know Your Values and Frame the Debate
Publication Name
The ALL NEW Don't Think of an Elephant!
Title
The ALL NEW Don't Think of an Elephant!
Subtitle
Know Your Values and Frame the Debate
Author
George Lakoff
Format
Trade Paperback
ISBN-10
160358594X
EAN
9781603585941
ISBN
9781603585941
Edition
10th Anniversary Edition
Publisher
Chelsea Green Publishing
Genre
Political Science
Release Date
28/10/2014
Release Year
2014
Language
English
Country/Region of Manufacture
US
Item Height
0.5in
Item Length
9in
Item Width
6in
Item Weight
8.8 Oz
Publication Year
2014
Topic
Political Process / General, Political Process / Campaigns & Elections, American Government / General, Political Ideologies / Conservatism & Liberalism
Number of Pages
192 Pages

關於產品

Product Information

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas --ideas that come before policy, ideas that make sense of facts, ideas that are pro active not re active, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don't Think of an Elephant picks up where the original book left off--delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country--one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom.

Product Identifiers

Publisher
Chelsea Green Publishing
ISBN-10
160358594x
ISBN-13
9781603585941
eBay Product ID (ePID)
11038530461

Product Key Features

Book Title
All New Don't Think of an Elephant! : Know Your Values and Frame the Debate
Author
George Lakoff
Format
Trade Paperback
Language
English
Topic
Political Process / General, Political Process / Campaigns & Elections, American Government / General, Political Ideologies / Conservatism & Liberalism
Publication Year
2014
Genre
Political Science
Number of Pages
192 Pages

Dimensions

Item Length
9in
Item Height
0.5in
Item Width
6in
Item Weight
8.8 Oz

Additional Product Features

Lc Classification Number
Ja85.2.U6l35 2014
Edition Description
Anniversary,Special
Reviews
"Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."--Markos Moulitsas, founder and publisher, Daily Kos, "When the original Don't Think of an Elephant! came out in in 2004, Lakoff showed us that progressive Democrats voted on values, not issues-just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America, "When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America, "The All New Don't Think of an Elephant! is an indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains."--Jennifer M. Granholm, former governor of Michigan, "When the original Don't Think of an Elephant! came out in in 2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America
Copyright Date
2014
Target Audience
Trade
Lccn
2015-431374

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