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Laura Busche Lean Branding (Paperback) (UK IMPORT)

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Book Title
Lean Branding
Publication Name
Lean Branding : Creating Dynamic Brands to Generate Conversion
Title
Lean Branding
Subtitle
Creating Dynamic Brands to Generate Conversion
Author
Laura Busche
Format
Trade Paperback
EAN
9781492054191
ISBN
9781492054191
Publisher
O'reilly, Incorporated
Genre
Business & Finance
Release Date
31/03/2019
Release Year
2019
Language
English
Country/Region of Manufacture
US
Item Height
0.6in
Item Length
9in
Publication Year
2019
Type
Not Available
Item Width
6.1in
Item Weight
15.4 Oz
Number of Pages
296 Pages

關於產品

Product Information

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop. Learn exactly what a brand is--and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Product Identifiers

Publisher
O'reilly, Incorporated
ISBN-10
1492054194
ISBN-13
9781492054191
eBay Product ID (ePID)
5038615254

Product Key Features

Author
Laura Busche
Publication Name
Lean Branding : Creating Dynamic Brands to Generate Conversion
Format
Trade Paperback
Language
English
Publication Year
2019
Type
Not Available
Number of Pages
296 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6.1in
Item Weight
15.4 Oz

Additional Product Features

Lc Classification Number
Hf5415.1255
Copyright Date
2019
Target Audience
Scholarly & Professional
Topic
Marketing / General, Consumer Guides, Development / Business Development, Strategic Planning
Dewey Decimal
658.827
Dewey Edition
23
Genre
Business & Economics, Référence

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