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Eric Butow Stephanie Liu Jenn Herma Ultimate Guide to So (Paperback) (UK IMPORT)

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Book Title
Ultimate Guide to Social Media Marketing
Publication Name
Ultimate Guide to Social Media Marketing
Title
Ultimate Guide to Social Media Marketing
EAN
9781599186740
ISBN
9781599186740
Publisher
Entrepreneur Media INC International Concepts/Entrepreneur Press
Format
Trade Paperback
Release Year
2020
Release Date
10/09/2020
Item Height
0.5in
Item Length
10in
Author
Stephanie Liu, Eric Butow, Jenn Herman
Language
English
Country/Region of Manufacture
US
Series
Ultimate
Genre
Business & Economics
Publication Year
2020
Topic
Commerce, Advertising & Promotion
Item Width
8in
Item Weight
16.2 Oz
Number of Pages
212 Pages

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Product Information

When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the most market-savvy social media networks.

Product Identifiers

Publisher
Entrepreneur Media INC International Concepts/Entrepreneur Press
ISBN-10
1599186748
ISBN-13
9781599186740
eBay Product ID (ePID)
23038532741

Product Key Features

Book Title
Ultimate Guide to Social Media Marketing
Author
Stephanie Liu, Eric Butow, Jenn Herman
Format
Trade Paperback
Language
English
Topic
Commerce, Advertising & Promotion
Publication Year
2020
Genre
Business & Economics
Number of Pages
212 Pages

Dimensions

Item Length
10in
Item Height
0.5in
Item Width
8in
Item Weight
16.2 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265
Table of Content
Chapter 1: What Is and Isn't Social Media Chapter 2: The Role of Social Media Within Content Marketing Chapter 3: Understanding Today's Social Networks Chapter 4: Understanding Today's Format Types Chapter 5: How to Craft Your Social Media Strategy Chapter 6: How to Create Images for Social Media Chapter 7: How to Leverage Video Chapter 8: How to Leverage Chat Bots & Automation Chapter 9: How to Leverage Paid Social Media Chapter 10: How to Leverage Influencer Marketing Chapter 11: How to Repurpose and Reuse Social Content Chapter 12: How to Build Your Marketing Team Chapter 13: How to Measure Success Chapter 14: How to Iterate and Improve Chapter 15: Glossary
Copyright Date
2020
Dewey Decimal
658.872
Intended Audience
Trade
Series
Ultimate Ser.
Dewey Edition
23

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