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Consumption Intensified : The Politics of Middle-Class Daily Life
Free US Delivery | ISBN:0822328798
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所在地：Mishawaka, Indiana, 美國
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- Special Attributes
- EX-LIBRARY
- Publication Name
- Duke University Press
- ISBN
- 9780822328797
- Book Title
- Consumption Intensified : the Politics of Middle-Class Daily Life in Brazil
- Item Length
- 9.8in
- Publisher
- Duke University Press
- Publication Year
- 2002
- Format
- Hardcover
- Language
- English
- Item Height
- 0.6in
- Genre
- Business & Economics, History, Social Science, Political Science
- Topic
- Social Classes & Economic Disparity, Economic Conditions, World / Caribbean & Latin American, Anthropology / Cultural & Social, Latin America / South America
- Item Width
- 5.9in
- Item Weight
- 24.1 Oz
- Number of Pages
- 280 Pages
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Product Information
Consumption Intensified examines how self-identified middle class Brazilians in S o Paulo redefined their class during Brazil's economic crisis of 1981-1994. With inflation soaring to an astounding 2700 percent, their consumption practices intensified, not only in relation to the national crisis but also to the expanding global consumer culture. Drawing on her observations of everyday practices and on representations of the middle class in popular culture, anthropologist Maureen O'Dougherty explores both the logic and incoherence of middle- to upper-middle-class Brazilian life. With the supports of middle-class living threatened--job security, quality education, home ownership, savings, ease of consumption--the means and meaning of "middle class" were thrown into question. The sector thus redefined itself through both class- and race-based claims of moral and cultural superiority and through privileged consumption, a definition the media underscored by continually addressing middle-class Brazilians as consumers--or rather, as consumers denied. In these times, adults became more flexible in employment, and put stakes in their children's expensive private education. They engaged in elaborate comparison shopping, stockpiling of goods, and financial strategizing. Ongoing desire for distinction and "first- world" modernity prompted these Brazilians to buy foreign goods through contraband, thereby defying state protectionist policy. Discontented with the constraints of the national economy, they welcomed neoliberalism. By uncovering connections between culture and politics, O'Dougherty complicates understandings of the middle class as a social group and category. Illuminating the intricate relation between identity and local and global consumption, her work will be welcomed by students and scholars in anthropology and Latin American studies, and those interested in consumption, popular culture, politics, and globalization.
Product Identifiers
Publisher
Duke University Press
ISBN-10
0822328798
ISBN-13
9780822328797
eBay Product ID (ePID)
2141085
Product Key Features
Book Title
Consumption Intensified : the Politics of Middle-Class Daily Life in Brazil
Format
Hardcover
Language
English
Topic
Social Classes & Economic Disparity, Economic Conditions, World / Caribbean & Latin American, Anthropology / Cultural & Social, Latin America / South America
Publication Year
2002
Genre
Business & Economics, History, Social Science, Political Science
Number of Pages
280 Pages
Dimensions
Item Length
9.8in
Item Height
0.6in
Item Width
5.9in
Item Weight
24.1 Oz
Additional Product Features
Lc Classification Number
Ht690.B7o36 2002
Reviews
"This fascinating and important book is based on a solid foundation of fieldwork and research. O'Dougherty introduces new paradigms and new approaches, and not just for Brazilianists." - Timothy Burke, Swarthmore College "An outstanding book. . . . The first extensive treatment in English of the problems of Brazilian modernity and consumerism."-Richard Wilk, Indiana University, "This fascinating and important book is based on a solid foundation of fieldwork and research. O'Dougherty introduces new paradigms and new approaches, and not just for Brazilianists." - Timothy Burke, Swarthmore College"An outstanding book. . . . The first extensive treatment in English of the problems of Brazilian modernity and consumerism."-Richard Wilk, Indiana University, "An outstanding book. . . . The first extensive treatment in English of the problems of Brazilian modernity and consumerism."--Richard Wilk, Indiana University, "This fascinating and important book is based on a solid foundation of fieldwork and research. O'Dougherty introduces new paradigms and new approaches, and not just for Brazilianists."-Timothy Burke, Swarthmore College, "An outstanding book. . . . The first extensive treatment in English of the problems of Brazilian modernity and consumerism."-Richard Wilk, Indiana University, "This fascinating and important book is based on a solid foundation of fieldwork and research. O'Dougherty introduces new paradigms and new approaches, and not just for Brazilianists."--Timothy Burke, Swarthmore College
Table of Content
List of Illustrations Acknowledgments Introduction 1. The Dream Class is Over: Home Ownership, Consumption, and (Re)definitions of Middle-Class Identity 2. Shopping Nightmares, Banking Games, Government Packages: Local Shopping During Inflation 3. The Discrete Sales of the Middle Class: Gender and Generation in a Globalizing Economy 4. The International in Daily Life: Of Debutantes and Disney 5. International Bargain Shopping and the Making of Modernity 6. Delivering the Crisis: The Media and the Middle Class through the Collor Years 7. The Middle Class versus the Nation: Discourses of Region/Race and Morality 8. Deliverance: An End to Inflation and the Promise of Neoliberalism Notes Bibliography Index
Copyright Date
2002
Lccn
2001-054304
Dewey Decimal
305.5/5/0981
Dewey Edition
21
Illustrated
Yes
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