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Essentials of Entrepreneurship and Small Business Management Perf

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Book Title
Essentials of Entrepreneurship and Small Business Management Perf
ISBN
9780132294386
Subject Area
Business & Economics
Publication Name
Essentials of Entrepreneurship and Small Business Management
Item Length
10.9 in
Publisher
Prentice Hall PTR
Subject
Entrepreneurship, New Business Enterprises, Small Business
Publication Year
2007
Type
Textbook
Format
Perfect
Language
English
Item Height
1 in
Author
Doug Wilson, Thomas W. Zimmerer, Norman M. Scarborough
Item Width
8.5 in
Item Weight
52.9 Oz
Number of Pages
744 Pages

關於產品

Product Information

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0132294389
ISBN-13
9780132294386
eBay Product ID (ePID)
57207899

Product Key Features

Author
Doug Wilson, Thomas W. Zimmerer, Norman M. Scarborough
Publication Name
Essentials of Entrepreneurship and Small Business Management
Format
Perfect
Language
English
Subject
Entrepreneurship, New Business Enterprises, Small Business
Publication Year
2007
Type
Textbook
Subject Area
Business & Economics
Number of Pages
744 Pages

Dimensions

Item Length
10.9 in
Item Height
1 in
Item Width
8.5 in
Item Weight
52.9 Oz

Additional Product Features

Edition Number
5
LCCN
2006-102375
LeafCats
2228
Lc Classification Number
Hd62.7.Z55 2007
Table of Content
Section I. The Challenge of Entrepreneurship 1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations 3. Designing a Competitive Business Model and Building a Solid Strategic Plan 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan 5. Forms of Business Ownership 6. Franchising and the Entrepreneur 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations 8. Building a Powerful Marketing Plan 9. E-Commerce and the Entrepreneur 10. Pricing Strategies 11. Creating a Successful Financial Plan 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of Funds 13. Sources of Financing: Debt and Equity 14. Choosing the Right Location 15. Global Aspects of Entrepreneurship 16. Building a New Venture Team and Planning for the Next Generation Appendix: Sample Business Plan Brief Cases End Notes Index
Copyright Date
2008
Target Audience
College Audience
Dewey Decimal
658.02/2
Dewey Edition
22
Illustrated
Yes

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