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Sony: The Private Life by John Nathan: Used
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安心購物
物品細節
- 物品狀況
- Publication Date
- 1999-09-28
- Pages
- 368
- ISBN
- 9780395893272
- Book Title
- Sony : the Private Life
- Publisher
- Houghton Mifflin Harcourt Publishing Company
- Item Length
- 9 in
- Publication Year
- 1999
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Development / Business Development, Electronics / General, Corporate & Business History
- Item Weight
- 23.6 Oz
- Item Width
- 6 in
- Number of Pages
- 368 Pages
關於產品
Product Information
From its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its role as the world's chief purveyor of electronics and mass culture, Sony's story is one of the signal fables of our age. In SONY: THE PRIVATE LIFE, John Nathan, a preeminent expert on Japanese culture, dissects this fable, pulling the veil from one of the world's most successful and secretive corporations. He uncovers persuasive evidence that Sony's biggest triumphs, from color TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia Pictures, stem from the web of intense relationships that have always characterized its top ranks. Nathan traces this emotional web as no other writer has or could, by drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum. With a novelist's skill - honed by translating the works of Yukio Mishima and Kenzaburo Oe - Nathan etches incisive portraits of the company's famously enigmatic cofounder, Akio Morita; its patrician, autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyuki Idei, who already has brought wrenching changes to Sony. Nathan's exploration of the Sony empire also reveals how it invented color TV as we know it and used bold marketing techniques to best the inferior yet dominant American competition; why Sony ignored the conventional wisdom of the time to enter a groundbreaking partnership with archrival Philips to perfect the CD; how Sony manages to prosper despite Japan's economic malaise; and what innovations and strategies it plans for the new century. With authority and wit, Nathan dispels the myths that surround Sony and crafts unparalleled corporate drama. Sony: The Private Life is at once an engrossing chronicle of astounding entrepreneurship and a poignant account of loyalty's consequences.
Product Identifiers
Publisher
Houghton Mifflin Harcourt Publishing Company
ISBN-10
0395893275
ISBN-13
9780395893272
eBay Product ID (ePID)
222666
Product Key Features
Book Title
Sony : the Private Life
Number of Pages
368 Pages
Language
English
Publication Year
1999
Topic
Development / Business Development, Electronics / General, Corporate & Business History
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Type
Textbook
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
23.6 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Dewey Edition
21
Reviews
"A vivid and fascinating glimpse into the Japanese soul of this most un-Japanese company....Nathan's talents as interviewer and synthesizer are formidable." -- Ronald Dore, Senior Research Fellow, London School of Economics, Readers should be thankful that the most thorough history of Sony yet written comes from a writer steeped in Japanese culture rather than in business. Nathan provides readers with a thorough and entertaining history of the company that rose out of the ashes of WWII to embody Japan's postwar resurrection., A masterful portrait of individuals working together--and occasionally at odds--to generate new products and businesses, including a few clunkers....Readers will find here a sensitive exploration of what lies underneath the Sony corporate surface, particularly the force of loyalty and personal bonds....Insightful, probing, and extremely well-written; in the genre of business and company profiles, this is as good as it gets., ...filled with...insiders' tales, making it the most vivid and detailed account in English of the personalities who built the $50 billion-plus consumer-electronics giant. Nathan...got access to dozens of executives who had contributed to or witnessed Sony's development since its 1946 founding in war-devastated Tokyo., "A masterful portrait of individuals working together--and occasionally at odds--to generate new products and businesses, including a few clunkers....Readers will find here a sensitive exploration of what lies underneath the Sony corporate surface, particularly the force of loyalty and personal bonds....Insightful, probing, and extremely well-written; in the genre of business and company profiles, this is as good as it gets." Kirkus Reviews "Readers should be thankful that the most thorough history of Sony yet written comes from a writer steeped in Japanese culture rather than in business. Nathan provides readers with a thorough and entertaining history of the company that rose out of the ashes of WWII to embody Japan's postwar resurrection." Publishers Weekly "A vivid and fascinating glimpse into the Japanese soul of this most un-Japanese company....Nathan's talents as interviewer and synthesizer are formidable." -- Ronald Dore, Senior Research Fellow, London School of Economics "Sony' provides an unusually readable and accessible depiction of how this lattice of winks and nods succeeds in accomplishing its goals." The San Francisco Chronicle "...filled with...insiders' tales, making it the most vivid and detailed account in English of the personalities who built the $50 billion-plus consumer-electronics giant. Nathan...got access to dozens of executives who had contributed to or witnessed Sony's development since its 1946 founding in war-devastated Tokyo." Business Week, 'Sony' provides an unusually readable and accessible depiction of how this lattice of winks and nods succeeds in accomplishing its goals.
Lccn
99-029810
Target Audience
Trade
Dewey Decimal
338.7/6/2138
Edition Description
Teacher's Edition
Lc Classification Number
Hd9696.A3j367623
Copyright Date
1999
賣家提供的物品說明
運費與處理費
物品所在地：
Sparks, Nevada, 美國
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