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Michael Zager Writing Music for Commercials (Taschenbuch)
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- Publikationsname
- Writing Music For Commercials
- EAN
- 9780810884106
- ISBN
- 9780810884106
- Ausgabe
- Third Edition
- Verlag
- Rowman & Littlefield Publishers
- Produktart
- Lehrbuch
- Release date
- 19/02/2015
- Höhe
- 255mm
- Länge
- 176mm
- Breite
- 21mm
- Gewicht
- 694g
- Autor
- Michael Zager
- Sprache
- Englisch
- Subtitle
- Television, Radio, and New Media
- ISBN-10
- 0810884100
- Herstellungsland und -region
- US
- Genre
- Music Dance & Theatre
- Thematik
- Films & TV
- Format
- Taschenbuch
- Erscheinungsjahr
- 2015
- Anzahl der Seiten
- 330 Seiten
關於產品
Produktinformation
In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: ·Easy-to-read chapters for beginning and intermediate music composition students ·Over a hundred graphics and musical examples ·Interviews with industry professionals ·An assortment of assignments to train and test readers, preparing them for the world of writing music for various media ·Online audio samples that illustrate the book's principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.
Produktkennzeichnungen
ISBN-10
0810884100
ISBN-13
9780810884106
eBay Product ID (ePID)
205542644
Produkt Hauptmerkmale
Produktart
Lehrbuch
Sprache
Englisch
Anzahl der Seiten
330 Seiten
Verlag
Rowman & Littlefield Publishers
Publikationsname
Writing Music For Commercials
Autor
Michael Zager
Format
Taschenbuch
Erscheinungsjahr
2015
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
25cm
Item Height
1cm
Ausgabe
Ausgabe Nr. 3 des Jahres 15
Item Width
17cm
Item Weight
623g
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- GB 864 1548 11
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