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Travis Lowdermilk Jessica Rich The Customer-Drive
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- Book Title
- The Customer-Driven Playbook
- Title
- The Customer-Driven Playbook
- EAN
- 9781491981276
- ISBN
- 9781491981276
- Release Year
- 2017
- Release Date
- 27/06/2017
- Item Length
- 178mm
- Subtitle
- Converting Customer Insights into Successful Products
- Country/Region of Manufacture
- US
- Genre
- Business & Finance
- Topic
- Computing & Internet
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Customer-Driven PlayBook-Converting Customer Insights Into Successful Products
- Item Height
- 231mm
- Publisher
- O'reilly Media, Inc, USA
- Item Width
- 177mm
- Subject
- Computer Science, Marketing
- Item Weight
- 450g
- Number of Pages
- 254 Pages
關於產品
Product Information
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights Conduct experiments to create a continual cadence of learning Derive patterns and meaning from the feedback you've collected from customers Improve your confidence when making strategic business and product decisions Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks Improve customer satisfaction by creating a consistent feedback loop
Product Identifiers
Publisher
O'reilly Media, Inc, USA
ISBN-13
9781491981276
eBay Product ID (ePID)
9049929467
Product Key Features
Publication Name
The Customer-Driven PlayBook-Converting Customer Insights Into Successful Products
Format
Paperback
Language
English
Subject
Computer Science, Marketing
Publication Year
2017
Type
Textbook
Number of Pages
254 Pages
Dimensions
Item Height
231mm
Item Width
177mm
Item Weight
450g
Additional Product Features
Country/Region of Manufacture
United States
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增值稅識別編號：
- GB 864 1548 11
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