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Mark Payne How to Kill a Unicorn (Paperback)
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- Book Title
- How to Kill a Unicorn
- Title
- How to Kill a Unicorn
- Subtitle
- ...and Build Bold Ideas that Make It to Market, Transform Industr
- ISBN-10
- 1857886283
- EAN
- 9781857886283
- ISBN
- 9781857886283
- Genre
- Business & Finance
- Release Date
- 05/02/2015
- Release Year
- 2015
- Country/Region of Manufacture
- GB
- Item Length
- 135mm
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- How to Kill a Unicorn: ...and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
- Item Height
- 215mm
- Publisher
- John Murray Press
- Item Width
- 135mm
- Subject
- Business
- Item Weight
- 313g
- Number of Pages
- 304 Pages
關於產品
Product Information
It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung, Starbucks and American Express ask Fahrenheit 212 to answer for them whenever they develop new technologies. Many companies are good at acquiring new product prototypes but bad at working out what they would do when they arrived at the front door. Many just give up, lacking the 'How' to go with the 'Wow'. Using a unique two-sided approach to innovation involving both the Money and the Magic and in the process turning traditional orthodoxies about brainstorming on their head, Mark Payne reveals how to explore every potential idea with the end goal in mind-bringing an innovative product to market in a way that will transform a company's business and growth.
Product Identifiers
Publisher
John Murray Press
ISBN-13
9781857886283
eBay Product ID (ePID)
208874078
Product Key Features
Publication Name
How to Kill a Unicorn: ...and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
Format
Paperback
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
304 Pages
Dimensions
Item Height
215mm
Item Width
135mm
Item Weight
313g
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 864 1548 11
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物品所在地：
GU14 0GT, 英國
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