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NEW - FAST to AUS - Marketing Strategy by Walker (3 Ed) - 9781743078778
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- ISBN
- 9781743078778
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Strategy: a Decision-Focused Approach
- Item Height
- 260mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 210mm
- Subject
- Marketing, Business
- Item Weight
- 848g
- Number of Pages
- 472 Pages
關於產品
Product Information
Marketing Strategy: a decision focused approach moves beyond the traditional 4P approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies. This edition includes 13 new APAC case examples selected for their recognisability to both local and international students. More examples of entrepreneurial companies using strategic tools taps into growing student interest in entrepreneurship while material on the marketing implications of today's digitally and socially networked world has been completely revamped for relevancy. Marketing Strategy is more pedagogically friendly than ever with new learning objectives tagged against key sections of the text. The case studies with accompanying questions and solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9781743078778
eBay Product ID (ePID)
214388299
Product Key Features
Publication Name
Marketing Strategy: a Decision-Focused Approach
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
472 Pages
Dimensions
Item Height
260mm
Item Width
210mm
Item Weight
848g
Additional Product Features
Country/Region of Manufacture
Australia
賣家提供的物品說明
運費與處理費
物品所在地：
Singapore, 新加坡
運送地點
亞洲, 歐洲, 澳洲, 紐西蘭, 美洲
排除：
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賣家信用評價 （3,514）
e***s (61)- 買家留下的信用評價。
過去 6 個月
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Excellent
e***v (908)- 買家留下的信用評價。
過去 1 年
購買已獲認證
I bought this top on a Tuesday. The listing said it would ship from Singapore. Perhaps it did but I received it 3 days after purchase. It was delivered by DHL. Outstanding. My only quibble is that the color in the photo doesn't look anything like the garment. Labeled as navy but really black with blue sequins. Nevertheless, I like it.
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超過 1 年前
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Great seller, very quick postage. Greatly appreciated!
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