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Wine Marketing & Sales Success Strategies for Saturated Market Paul Wagner 2nd E

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Clean and tight with bright, white pages
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賣家備註
“Clean and tight with bright, white pages”
ISBN
9781934259252
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Wine Marketing and Sales
Item Height
178 mm
Author
Paul Wagner, Liz Thach, Janeen Olsen
Publisher
Wine Appreciation Guild
Subject
Business
Item Width
254 mm
Number of Pages
400 Pages

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Product Information

How can a small winery possibly compete with the marketing war chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Scores have succeeded at it. And by being educated so can the owner of even the smallest winery. This completely revised and updated edition of the bestselling book by three of the industry's most connected insiders puts new, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, and the vast bank of wine marketing knowledge within reach of the nascent winery owner. The new edition has 100 pages of new and expanded material, including the topics: importing and exporting, logistical management, marketing tasting rooms as 'destinations', newest legal developments, and marketing in a down economy. Three new chapters detail how to generate greater retail sales, take advantage of the wine tourism boom, and grab the benefits of Wine 2.0, social networking and viral marketing.

Product Identifiers

Publisher
Wine Appreciation Guild
ISBN-13
9781934259252
eBay Product ID (ePID)
178196107

Product Key Features

Publication Year
2011
Subject
Business
Number of Pages
400 Pages
Language
English
Publication Name
Wine Marketing and Sales
Type
Textbook
Author
Paul Wagner, Liz Thach, Janeen Olsen
Format
Hardcover

Dimensions

Item Height
178 mm
Item Width
254 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Liz Thach, Paul Wagner, Janeen Olsen
Topic
Alcohol

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Based in Australia, the beautiful Land Down Under, we have been selling rare books and stamps since 2005. As our founder is a car enthusiast, we also sell a number of non-traditional waxes and car ...
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