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Strategic Management Concepts 16e by Fred & Forest David INTERNATIONAL EDITION

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Series
Management
Subject Area
Business & Economics
Educational Level
Adult & Further Education
Features
PAPERBACK, International Edition
Level
Advanced, Proficiency, Business
Subject
Strategic Planning
ISBN
9780134153971
Publication Name
Strategic Management : a Competitive Advantage Approach, concepts
Item Length
10.8 in
Publisher
Pearson Education
Publication Year
2016
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.9 in
Author
Forest David, Fred David
Item Width
8.4 in
Item Weight
31.2 Oz
Number of Pages
432 Pages

關於產品

Product Information

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. KEY TOPICS The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management, Operations, and Human Resources Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics, Social Responsibility, and Environmental Sustainability; Global and International Issues MARKET: For management professionals, small business owners, and others involved in business.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134153979
ISBN-13
9780134153971
eBay Product ID (ePID)
219472380

Product Key Features

Author
Forest David, Fred David
Publication Name
Strategic Management : a Competitive Advantage Approach, concepts
Format
Trade Paperback
Language
English
Subject
Strategic Planning
Publication Year
2016
Type
Textbook
Subject Area
Business & Economics
Number of Pages
432 Pages

Dimensions

Item Length
10.8 in
Item Height
0.9 in
Item Width
8.4 in
Item Weight
31.2 Oz

Additional Product Features

Edition Number
16
LCCN
2015-040364
Intended Audience
College Audience
Lc Classification Number
Hd30.28.D3785 2016
Table of Content
PART 1: Overview of Strategic Management 1. The Nature of Strategic Management THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY) PART 2: Strategy Formulation 2. The Business Vision and Mission 3. The External Assessment 4. The Internal Assessment 5. Strategies in Action 6. Strategy Analysis and Choice PART 3: Strategy Implementation 7. Implementing Strategies: Management, Operations, and Human Resources Issues 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4: Strategy Evaluation 9. Strategy Review, Evaluation, and Control PART 5: Key Strategic-Management Topics 10. Business Ethics, Social Responsibility, and Environmental Sustainability 11. Global and International Issues PART 6: Strategic-Management Case Analysis How to Prepare and Present a Case Analysis
Copyright Date
2017
Dewey Decimal
658.4/012
Dewey Edition
23
Illustrated
Yes

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