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Strategic Business Planning: A Dynamic System for Improving Performance and Com

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Title
Strategic Business Planning: A Dynamic System for Improving Perf
ISBN
9780749438074
Publication Year
2002
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Strategic Business Planning: a Dynamic System for Improving Performance and Competitive Advantage
Item Height
234mm
Author
Clive Reading
Publisher
Kogan Page LTD
Item Width
142mm
Subject
Business
Number of Pages
384 Pages

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Product Information

A clear strategy that is understood by employees, customers and stakeholders and which has the universal support of the entire leadership team and board of directors is essential to any successful enterprise. Strategic Business Planning outlines a business process which should improve the performance and competitive position of any company. It enables the reader to link company purpose, business goals, strategy, performance targets and an action programme into one framework. The book is structured in three parts. The first concerns the development of an overall strategic business planning framework. The second outlines strategic concepts that help to ensure that the strategy is robust enough to allow for any changes in the business environment, while the final part is concerned with how the strategy is developed and implementated.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749438074
eBay Product ID (ePID)
87209298

Product Key Features

Author
Clive Reading
Publication Name
Strategic Business Planning: a Dynamic System for Improving Performance and Competitive Advantage
Format
Hardcover
Language
English
Subject
Business
Publication Year
2002
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
234mm
Item Width
142mm

Additional Product Features

Title_Author
Clive Reading
Country/Region of Manufacture
United Kingdom

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增值稅識別編號:
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