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Marketing: Real People, Real Choices; - 013217684X, LOOSELEAF BINDER INCL GOOD C

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Series
None
Subject Area
Banks, Business Informatics, Consumerism
Book Title
Marketing: Real People, Real Choices (7th Edition)
Educational Level
Adult & Further Education
Level
Beginner, Intermediate, Advanced, Business
Subject
Marketing
ISBN
9780132176842
Publication Name
Mylab Marketing with Pearson Etext -- Access Card -- for Marketing : Real People, Real Choices
Item Length
8.5in
Publisher
Prentice Hall PTR
Publication Year
2011
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.9in
Author
Greg W. Marshall, Elnora W. Stuart, Michael R. Solomon
Features
Revised
Item Width
10.8in
Item Weight
39 Oz
Number of Pages
600 Pages

關於產品

Product Information

Real people, real choices-give students a real feel for marketing.   Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.   The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
013217684x
ISBN-13
9780132176842
eBay Product ID (ePID)
17038255533

Product Key Features

Author
Greg W. Marshall, Elnora W. Stuart, Michael R. Solomon
Publication Name
Mylab Marketing with Pearson Etext -- Access Card -- for Marketing : Real People, Real Choices
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2011
Type
Textbook
Number of Pages
600 Pages

Dimensions

Item Length
8.5in
Item Height
0.9in
Item Width
10.8in
Item Weight
39 Oz

Additional Product Features

Lc Classification Number
Hf5415.35.S65 2011
Edition Description
Revised Edition
Edition Number
7
Table of Content
Part 1: Make Marketing Value Decisions Chapter 1. Welcome to the World of Marketing: Create and Deliver Value Chapter 2. Strategic Market Planning: Take the Big Picture Chapter 3. Thrive in the Marketing Environment: The World Is Flat Part 2: Understand Consumers' Value Needs Chapter 4. Marketing Research: Gather, Analyze, and Use Information Chapter 5. Consumer Behavior: How and Why We Buy Chapter 6. Business-to-Business Markets: How and Why Organizations Buy Chapter 7. Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management Part 3: Create the Value Proposition Chapter 8. Create the Product Chapter 9. Manage the Product Chapter 10. Services and Other Intangibles: Marketing the Product That Isn't There Chapter 11. Price the Product Part 4: Communicate the Value Proposition Chapter 12. Old and New Media: From One to Many to Many to Many Chapter 13. Advertising, Sales Promotion, and Public Relations: One to Many Chapter 14. Personal Selling, Sales Management, and Direct Marketing: One to One Part 5: Deliver the Value Proposition Chapter 15. Deliver Value through Supply Chain Management, Channels of Distribution, and Logistics Chapter 16. Retailing: Bricks and Clicks Appendix A: Marketing Plan: The S&S Smoothie Company Appendix B: Marketing Math
Copyright Date
2012
Target Audience
College Audience
Topic
Marketing / General
Lccn
2010-051148
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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