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Liz Thach Peter Yeung Luxury wine marketing (Hardback)
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所在地：60502, 美國
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- Publication Name
- Luxury wine marketing
- Title
- Luxury wine marketing
- Subtitle
- The art and science of luxury wine branding
- EAN
- 9781913022044
- ISBN
- 9781913022044
- Release Year
- 2019
- Release Date
- 09/23/2019
- Country/Region of Manufacture
- GB
- Item Weight
- 600g
- Publication Year
- 2019
- Format
- Hardcover
- Language
- English
- Book Title
- Luxury Wine Marketing : the Art and Science of Luxury Wine Branding
- Item Height
- 1in
- Item Length
- 9.2in
- Publisher
- Infinite Ideas
- Genre
- Business & Economics
- Topic
- Economics / General, Industries / Food Industry, Marketing / Direct, Strategic Planning
- Item Width
- 6.1in
- Number of Pages
- 384 Pages
關於產品
Product Information
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world's top wine regions. Written as both a practitioner's guide and as a wine business textbook, Luxury Wine Marketing is a cornerstone reference resource for the business of wine.
Product Identifiers
Publisher
Infinite Ideas
ISBN-10
1913022048
ISBN-13
9781913022044
eBay Product ID (ePID)
24038531341
Product Key Features
Book Title
Luxury Wine Marketing : the Art and Science of Luxury Wine Branding
Format
Hardcover
Language
English
Topic
Economics / General, Industries / Food Industry, Marketing / Direct, Strategic Planning
Publication Year
2019
Genre
Business & Economics
Number of Pages
384 Pages
Dimensions
Item Length
9.2in
Item Height
1in
Item Width
6.1in
Additional Product Features
Lc Classification Number
Hd9370.5
Reviews
An insightful look into marketing wine that goes beyond Marketing 101. Liz and Peter have brought their unique perspectives and knowledge to share with others in the wine business. For marketers and executives this is an indispensable reference., The wine market has usually been divided into beverage/commercial wine and premium. Although luxury wine exists, there has never been a reference to analyse and understand the luxury wine market, from history to management to marketing, and even to manage imitations and counterfeits. Peter Yeung and Liz Thach have now provided an outstanding book that covers all the issues and guidelines in developing and managing a luxury wine brand. Highly recommended for wine industry professionals, wineries, and students of wine business., A thorough and enjoyable examination of the past, present and future of the global luxury wine business - a somewhat elusive, yet highly sought-after sector, particularly in Asia. With extensive focus on practical approaches and real-life case studies, it is a must-read for those focused on developing successful strategies to compete in the luxury wine space., To be successful in any luxury business, it is important to understand the specialized type of marketing that is necessary to engage with luxury consumers. This book provides an excellent overview of how to accomplish this successfully in the world of global luxury wine., Yeung and Thach tackle an interesting and often misunderstood subject with diligence and care, offering a framework that is sure to stimulate understanding and progress., A meticulously crafted analysis of luxury wine marketing. This book needs to be on every wine executive's desk.
Copyright Date
2019
Target Audience
Trade
Lccn
2020-478151
Dewey Decimal
338.4764122
Dewey Edition
23
Illustrated
Yes
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物品所在地：
60502, 美國
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全球
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Items works as advertised, condition matches photos and description, and arrived punctually.
l***j (355)- 買家留下的信用評價。
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Items works as advertised, condition matches photos and description, and arrived punctually.
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great person to work with! thanks! well done with the shipping it out!