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How Brands Grow by Byron Sharp 2010
狀況：
“No dust jacket, telephone number inside front cover. Not ex-library.”
成交價：
GBP 9.99
大約HK$ 99.30
賣家必須承擔此刊登物品的所有責任。
eBay 物品編號：296399200999
物品細節
- 物品狀況
- 很好
- 賣家備註
- “No dust jacket, telephone number inside front cover. Not ex-library.”
- ISBN
- 9780195573565
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- How Brands Grow: What Marketers Don't Know
- Item Height
- 240mm
- Publisher
- Oxford University Press Australia
- Item Width
- 160mm
- Subject
- Marketing
- Item Weight
- 600g
- Number of Pages
- 246 Pages
關於產品
Product Information
2020 celebrates the 10 year anniversary of How Brands Grow with over 100,000 copies sold.Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Product Identifiers
Publisher
Oxford University Press Australia
ISBN-13
9780195573565
eBay Product ID (ePID)
87332379
Product Key Features
Publication Name
How Brands Grow: What Marketers Don't Know
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
246 Pages
Dimensions
Item Height
240mm
Item Width
160mm
Item Weight
600g
Additional Product Features
Country/Region of Manufacture
Australia
賣家提供的物品說明
賣家必須承擔此刊登物品的所有責任。
eBay 物品編號：296399200999
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物品所在地：
Barnet, 英國
運送地點
英國
排除：
也門, 俄羅斯聯邦, 利比亞, 烏克蘭, 瑙魯, 索馬里, 阿富汗
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