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BrandSimple: How the Best Brands Keep it Simple and ... by Adamson A.P Paperback
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物品細節
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- Title
- BrandSimple: How the Best Brands Keep it Simple and Succeed
- Book Title
- BrandSimple: How the Best Brands Keep it Simple and Succeed
- ISBN
- 1403984905
- EAN
- 9781403984906
- Binding
- Paperback / softback
- Date of Publication
- 20070801
- Release Title
- BrandSimple: How the Best Brands Keep it Simple and Succeed
- Artist
- Adamson A.P
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2007
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Brandsimple: How the Best Brands Keep It Simple and Succeed
- Item Height
- 234 mm
- Publisher
- ST Martin's Press
- Subject
- Marketing
- Item Weight
- 300 g
- Item Width
- 156 mm
- Number of Pages
- 256 Pages
關於產品
Product Information
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen P. Adamson offers a refreshingly simple solution: bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right and wrong.
Product Identifiers
Publisher
ST Martin's Press
ISBN-13
9781403984906
eBay Product ID (ePID)
90882905
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Brandsimple: How the Best Brands Keep It Simple and Succeed
Publication Year
2007
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
300 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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