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Customer Service on the Internet: Building Relationships, Incre .9780471382584

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Title
Customer Service on the Internet: Building Relationships, Increa
ISBN
9780471382584
Publication Year
2000
Type
Textbook
Format
Paperback
Language
English
Publication Name
Customer Service on the Internet: Building Relationships, Increasing Loyalty and Staying Competitive
Item Height
229mm
Author
Jim Sterne
Publisher
John Wiley & Sons AND Sons LTD
Item Width
152mm
Subject
Computer Science, Marketing
Item Weight
595g
Number of Pages
352 Pages

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A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites. Completely updated for today's technically-savvy readers, this Second Edition covers all the bases. You'll learn the steps needed to make the transition from your current customer support to the Web. You'll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, you'll discover how other companies create and maintain their Web sites. This book will help you: Create a service plan that takes full advantage of the Web's potential Determine the best way to present your company's information on the Web Effectively manage e-mail Find out exactly what your customers want and measure their satisfaction Examine how others are using networked computer communications Utilize extranets to lock in customers and channel partners and lock out competitors

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471382584
eBay Product ID (ePID)
88805858

Product Key Features

Author
Jim Sterne
Publication Name
Customer Service on the Internet: Building Relationships, Increasing Loyalty and Staying Competitive
Format
Paperback
Language
English
Subject
Computer Science, Marketing
Publication Year
2000
Type
Textbook
Number of Pages
352 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
595g

Additional Product Features

Title_Author
Jim Sterne
Country/Region of Manufacture
United States

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增值稅識別編號:
  • GB 724498118
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