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Global Strategic Management, Mellahi, Kamel
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物品細節
- 物品狀況
- Title
- Global Strategic Management
- Book Title
- Global Strategic Management
- ISBN
- 0199543933
- EAN
- 9780199543939
- Binding
- Paperback / softback
- Date of Publication
- 20110401
- Release Title
- Global Strategic Management
- Artist
- Mellahi, Kamel
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Strategic Management
- Item Height
- 246mm
- Publisher
- Oxford University Press
- Item Width
- 190mm
- Subject
- Management, Business
- Item Weight
- 970g
- Number of Pages
- 456 Pages
關於產品
Product Information
This book marks an essential and long overdue integration of Strategic Management and International Business...The book is well structured and user-friendly, and I recommend it highly. - Christos N. Pitelis, Director, Centre for International Business and Management, Judge Business School, University of Cambridge Global Strategic Management 2e provides a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics as well as new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, and provides a wealth of both mini- and full-length cases of successful global companies from the United States, Europe and emerging economies. Continuing with the concise treatment of topics, accessible writing style and clear structure that were such strengths of the first edition of this text, the second edition comprises 12 chapters divided into five parts. A new chapter, on knowledge and innovation, has been added. A fifth part on innovation has been introduced to clearly outline the importance of this area to global strategy. A full complement of pedagogical features are consistently applied throughout the text in order to support students and to ensure they benefit from the wide-ranging content. Chapter summaries ensure students have a clear understanding of key points, and discussion questions allow the reader to check their understanding and think around the subject. The text is also supported by an Online Resource Centre, which has been fully updated to compliment the new edition of the text. Online Resource Centre: For students: Multiple choice questions Web links For registered adopters of the book: Fully customizable PowerPoint slides Suggested answers for case study questions Suggested answers for discussion questions
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199543939
eBay Product ID (ePID)
99856147
Product Key Features
Publication Name
Global Strategic Management
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2011
Type
Textbook
Number of Pages
456 Pages
Dimensions
Item Height
246mm
Item Width
190mm
Item Weight
970g
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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