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Mass Media Research An Introduction by Wimmer & Dominick 9e PB VG 230221

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賣家備註
“Lightly used. No crease in the spine. Light highlighting on several pages. See pictures.”
Educational Level
Adult & Further Education
Level
Beginner
Features
Illustrated
Country/Region of Manufacture
United States
Subject
Business Communication / General, Media Studies, General, Industries / Media & Communications
ISBN
9781439082744
Subject Area
Business & Economics, Social Science
Publication Name
Mass Media Research : an Introduction
Item Length
9.1 in
Publisher
Wadsworth
Publication Year
2010
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.8 in
Author
Roger D. Wimmer, Joseph R. Dominick
Item Width
7.3 in
Item Weight
24.9 Oz
Number of Pages
480 Pages

關於產品

Product Information

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

Product Identifiers

Publisher
Wadsworth
ISBN-10
143908274x
ISBN-13
9781439082744
eBay Product ID (ePID)
18038833201

Product Key Features

Author
Roger D. Wimmer, Joseph R. Dominick
Publication Name
Mass Media Research : an Introduction
Format
Trade Paperback
Language
English
Subject
Business Communication / General, Media Studies, General, Industries / Media & Communications
Publication Year
2010
Type
Textbook
Subject Area
Business & Economics, Social Science
Number of Pages
480 Pages

Dimensions

Item Length
9.1 in
Item Height
0.8 in
Item Width
7.3 in
Item Weight
24.9 Oz

Additional Product Features

Edition Number
9
Table of Content
Preface.Part I: THE RESEARCH PROCESS.1. Science and Research.2. Elements of Research.3. Research Ethics.4. Sampling.Part II: RESEARCH APPROACHES.5. Qualitative Research Methods.6. Content Analysis.7. Survey Research.8. Longitudinal Research.9. Experimental Research.Part III: DATA ANALYSIS.10. Introduction to Statistics.11. Hypothesis Testing.12. Basic Statistical Procedures.Part IV: RESEARCH APPLICATIONS.13. Newspaper and Magazine Research.14. Research in the Electronic Media.15. Research in Advertising.16. Research in Public Relations.Appendix Tables.Glossary.Name Index.Subject Index.
Copyright Date
2011
Target Audience
College Audience
Dewey Decimal
302.23/072
Dewey Edition
22

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