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John Wall Streamliner (Hardback) (UK IMPORT)
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- Book Title
- Streamliner
- Format
- Hardcover
- ISBN-10
- 1421425742
- EAN
- 9781421425740
- ISBN
- 9781421425740
- Genre
- Biography
- Country/Region of Manufacture
- US
- Item Height
- 1.1 in
- Item Length
- 9 in
- Publication Name
- Streamliner : Raymond Loewy and Image-Making in the Age of American Industrial Design
- Title
- Streamliner
- Subtitle
- Raymond Loewy and Image-making in the Age of American Industrial
- Publisher
- Johns Hopkins University Press
- Release Date
- 10/10/2018
- Release Year
- 2018
- Language
- English
- Item Width
- 6 in
- Item Weight
- 20.8 Oz
- Subject Area
- Biography & Autobiography, Design, Technology & Engineering, Business & Economics, History
- Subject
- Marketing / General, United States / 20th Century, Economic History, Industrial, Industrial Design / General, Business
- Publication Year
- 2018
- Type
- Textbook
- Number of Pages
- 344 Pages
關於產品
Product Information
Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner , John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented--or differed from--that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination, and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Product Identifiers
Publisher
Johns Hopkins University Press
ISBN-10
1421425742
ISBN-13
9781421425740
eBay Product ID (ePID)
240972176
Product Key Features
Number of Pages
344 Pages
Language
English
Publication Name
Streamliner : Raymond Loewy and Image-Making in the Age of American Industrial Design
Publication Year
2018
Subject
Marketing / General, United States / 20th Century, Economic History, Industrial, Industrial Design / General, Business
Type
Textbook
Subject Area
Biography & Autobiography, Design, Technology & Engineering, Business & Economics, History
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
20.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2017-044506
Dewey Edition
23
Reviews
This book adds another important chapter to the legendary work of the man who essentially created the field of industrial design, thus making the corpus of his career's work available to a new generation of readers., ""This book adds another important chapter to the legendary work of the man who essentially created the field of industrial design, thus making the corpus of his career's work available to a new generation of readers.""
Grade from
College Graduate Student
Illustrated
Yes
Dewey Decimal
745.2092 B
Lc Classification Number
Ts140.L63w35 2018
Table of Content
Acknowledgments Introduction Chapter 1. New Shores: Creating a Biography on the Fly Chapter 2. Portrait of the Young Engineer as an Artist Chapter 3. The Artist (and Others) Shape the Things to Come Chapter 4. Birth of a Salesman: Cold Calls, Clients, and Creativity Chapter 5. Big Engines: Emergence of a Design Genius Chapter 6. Constructing an Image while Building a Business Chapter 7. Engines of Industry: Tractors, Tour Buses, and Ships Chapter 8. Studebaker Beginnings: Internal Combustion, Internal Dissention, External Design Chapter 9. The Starliner Coupe: Studebaker's Breakthrough Design Chapter 10. Avanti: Car Design Leaps Forward Chapter 11. Becoming a Businessman: Building an Industry Chapter 12. The Sales Curve Wanes Chapter 13. The Long Road Down Chapter 14. Legacy Notes Bibliography Index
Copyright Date
2018
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商業賣家資料
增值稅識別編號：
- GB 864 1548 11
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物品所在地：
GU14 0GT, 英國
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