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How to Write Successful Fundraising Letters (The Jossey-Bass Nonprofit Guideboo
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- Title
- How to Write Successful Fundraising Letters (The Jossey-Bass Non
- ISBN
- 9780787999087
- Subject Area
- Social Services
- Publication Name
- How to Write Successful Fundraising Letters
- Publisher
- John Wiley & Sons INC International Concepts
- Publication Year
- 2008
- Series
- The Jossey-Bass Nonprofit Guidebook Series
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 274 mm
- Item Weight
- 1072 g
- Item Width
- 215 mm
- Number of Pages
- 336 Pages
關於產品
Product Information
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised:* Gain insight into current trends in the field with updated cases, samples, and examples* Access more content for small to medium NPOs with limited budgets and resources* Learn the latest technology with new sections on typography and lay out
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780787999087
eBay Product ID (ePID)
87904773
Product Key Features
Number of Pages
336 Pages
Language
English
Publication Name
How to Write Successful Fundraising Letters
Publication Year
2008
Type
Textbook
Subject Area
Social Services
Series
The Jossey-Bass Nonprofit Guidebook Series
Format
Paperback
Dimensions
Item Height
274 mm
Item Weight
1072 g
Item Width
215 mm
Additional Product Features
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 724498118
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