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Marketing and Modernity - 9781859739914
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- Book Title
- Marketing and Modernity
- ISBN
- 9781859739914
- Publication Year
- 1997
- Series
- Explorations in Anthropology
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing and Modernity: an Ethnography of Marketing Practice
- Item Height
- 216 mm
- Publisher
- Bloomsbury Publishing
- Subject
- Engineering & Technology, Marketing
- Item Width
- 138 mm
- Number of Pages
- 256 Pages
關於產品
Product Information
What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a folk-pizza ?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of everyday-life in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as the market , product , brand and consumer .Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-13
9781859739914
eBay Product ID (ePID)
89005945
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Marketing and Modernity: an Ethnography of Marketing Practice
Publication Year
1997
Subject
Engineering & Technology, Marketing
Type
Textbook
Series
Explorations in Anthropology
Format
Hardcover
Dimensions
Item Height
216 mm
Item Width
138 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 976952259
賣家信用評價 （531,851）
- 2***2 (1042)- 買家留下的信用評價。過去 1 個月購買已獲認證Many thanks for your help, received..greatly appreciated.
- i***t (241)- 買家留下的信用評價。過去 1 個月購買已獲認證Looking forward to using it in November.
- 1***n (331)- 買家留下的信用評價。過去 1 個月購買已獲認證Ordered and arrived in the same parcel as Book 1, in new and undamaged condition. Speedy delivery and well-packaged. 5*seller