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Wilson Ng Elayne Coakes Business Research (Hardback)
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- Book Title
- Business Research
- Publication Name
- Business Research : Enjoy Creating, Developing and Writing Your Business Project
- Title
- Business Research
- Subtitle
- Enjoy Creating, Developing and Writing Your Business Project
- Format
- Hardcover
- ISBN-10
- 0749476486
- EAN
- 9780749476489
- ISBN
- 9780749476489
- Edition
- Re-issue
- Publisher
- Kogan Page, The Limited
- Genre
- Business & Finance
- Topic
- Language & Reference
- Release Year
- 2015
- Release Date
- 03/01/2015
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.7in
- Item Length
- 9.4in
- Item Width
- 6.4in
- Item Weight
- 18 Oz
- Publication Year
- 2015
- Type
- Textbook
- Number of Pages
- 232 Pages
關於產品
Product Information
Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding. Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749476486
ISBN-13
9780749476489
eBay Product ID (ePID)
208705327
Product Key Features
Publication Name
Business Research : Enjoy Creating, Developing and Writing Your Business Project
Format
Hardcover
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
232 Pages
Dimensions
Item Length
9.4in
Item Height
0.7in
Item Width
6.4in
Item Weight
18 Oz
Additional Product Features
Lc Classification Number
Hd30.4
Reviews
This book provides a complete, clear and comprehensive panorama of what and how a researcher has to know for researching business and management. It offers an ample but at the same time concise overview of steps, methods and examples for designing, developing and reporting a good research project. Its direct and simple language addresses PhD students, researchers, scholars but also practitioners and consultants in the business research landscape. For these reasons, I strongly suggest Business Research to experienced scholars as well as incoming researchers., Business Research provides comprehensive introductory coverage of a plethora of investigation methods available to the nascent business researcher., They have created a lively, engaging and user-friendly introduction to research for intending postgraduate students., The book is organized very carefully paying detailed attention to all practical issues that research students face in completing their studies at undergraduate and postgraduate levels.
Table of Content
** Chapter - 00: Introduction; * Section - ONE: Planning your project; ** Chapter - 01: The nature of business research; ** Chapter - 02: Methodology and methods; * Section - TWO: 'Doing' your project; ** Chapter - 03: The project proposal; ** Chapter - 04: Collecting quantitative data; ** Chapter - 05: Collecting qualitative data through interviews; ** Chapter - 06: Collecting data as an ethnographer; ** Chapter - 07: Case study research; ** Chapter - 08: Collecting data: less common methods; ** Chapter - 09: Ensuring data saturation; * Section - THREE: Reporting your findings; ** Chapter - 10: Analysing quantitative data; ** Chapter - 11: Analysing qualitative data; * Section - FOUR: Writing your report; ** Chapter - 12: Discussing project findings; ** Chapter - 13: Conclusion to your report; ** Chapter - 14: Reference lists; ** Chapter - 15: Writing your abstract; ** Chapter - 16: Conclusion
Copyright Date
2015
Topic
Business Communication / Meetings & Presentations, General, Business Writing
Dewey Decimal
650.072
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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