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Tony Morgan Visual Merchandising, Third edition (Paperback)

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Book Title
Visual Merchandising : Windows and In-Store Displays for Retail
Publication Name
Visual Merchandising, Third edition
Title
Visual Merchandising, Third edition
Subtitle
Windows and in-store displays for retail
Author
Tony Morgan
Format
Trade Paperback
EAN
9781780676876
ISBN
9781780676876
Publisher
Orion Publishing Group, The Limited
Genre
Design, Business & Economics
Topic
Industries / Retailing, Marketing / General, Graphic Arts / Advertising
Release Date
02/02/2016
Release Year
2016
Language
English
Country/Region of Manufacture
GB
Item Height
0.9 in
Item Length
11 in
Item Weight
38.1 Oz
Edition
3
Publication Year
2016
Illustrator
Yes
Features
Revised
Item Width
8.5 in
Number of Pages
224 Pages

關於產品

Product Information

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Product Identifiers

Publisher
Orion Publishing Group, The Limited
ISBN-10
1780676875
ISBN-13
9781780676876
eBay Product ID (ePID)
212597422

Product Key Features

Book Title
Visual Merchandising : Windows and In-Store Displays for Retail
Edition
3
Author
Tony Morgan
Format
Trade Paperback
Language
English
Features
Revised
Topic
Industries / Retailing, Marketing / General, Graphic Arts / Advertising
Publication Year
2016
Illustrator
Yes
Genre
Design, Business & Economics
Number of Pages
224 Pages

Dimensions

Item Length
11 in
Item Height
0.9 in
Item Width
8.5 in
Item Weight
38.1 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Nc1002
Edition Description
Revised Edition
Copyright Date
2016

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