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Good, Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism
GBP 161.67
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“warped, no dust jacket, some dirty marks to edges of pages”
良好
曾被閱讀過的書籍,但狀況良好。封面有諸如磨痕等在內的極少損壞,但沒有穿孔或破損。精裝本書籍可能沒有書皮。封皮稍有磨損。絕大多數書頁未受損,存在極少的褶皺和破損。使用鉛筆標注文字處極少,未對文字標記,無留白處書寫文字。沒有缺頁。
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所在地:Hereford, 英國
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- “warped, no dust jacket, some dirty marks to edges of pages”
- Book Title
- Scripted Affects, Branded Selves: Television, Subjectivity, and C
- ISBN
- 9780822348139
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan
- Publisher
- Duke University Press
- Subject
- Anthropology, History
- Number of Pages
- 280 Pages
關於產品
Product Information
In Scripted Affects, Branded Selves, Gabriella Lukacs analyzes the development of a new primetime serial called trendy drama as the Japanese television industry's ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukacs suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the medium's downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass-produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could be manipulated to satisfy mass and niche demands more easily than could conventional marketing criteria such as generation or gender. Lukacs argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.
Product Identifiers
Publisher
Duke University Press
ISBN-13
9780822348139
eBay Product ID (ePID)
94083220
Product Key Features
Publication Year
2010
Subject
Anthropology, History
Number of Pages
280 Pages
Language
English
Publication Name
Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan
Type
Textbook
Format
Hardcover
Additional Product Features
Country/Region of Manufacture
United States
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商業賣家資料
增值稅識別編號:
- GB 977738841
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